Gone are the days when Swarovski crystals were full of delicate little jewels. In a new era, Swarovski brings back large pieces of maximalism jewelry, and Bella Hadid shows you how to combine them to exude personality, through a new ad campaign led by creative director Giovanna Engelbert Conceptualized and photographed by Mert Alas and Marcus Piggott.
Bella hadid shows you how to wear swarovski crystals in maximalist style
The series shows the transformative nature and versatility of Swarovski crystals across a variety of styles. Bella Hadid acts as the muse of the campaign, presenting a multi-dimensional perspective on fresh fashion thinking: freedom to dress the way you want, don’t be afraid to break the rules.
Bella Hadid is the face of the campaign for the Swarovski crystal brand
If in the past crystal was used as the interior of ballrooms; Swarovski crystals have been adapted to the clothing and fashion trends of modern women. This change is illustrated by Swarovski through six portraits of Bella Hadid.
As the iconic image for Swarovski’s door to the brilliant world, each portrait of Bella Hadid is framed in crystal colors and cut in an octagon based on the brand’s logo, showing boldness. characteristic of the Millenia Family.
“Bella Hadid is a symbol of the individualistic attitude and transformation of a new global generation. She is a multi-faceted character who always overcomes barriers and heads towards new challenges. Dynamic, luxurious and seductive, along with confidence and authority. With that in mind, she perfectly conveys Swarovski’s values.
Today, crystals are an integral part of our everyday wardrobe because they can highlight a personal touch in a casual yet out of the box style. Bella Hadid embodies this concept.”
“I absolutely love Swarovski, it is truly a unique and timeless iconic brand. I love the collections and what the brand has been doing, especially over the past two years under Giovanna’s creative vision, and I truly consider Swarovski as the contemporary jewelry brand of the future.
Jewelry is about individual expression and celebration of individuality – Swarovski has always been about everyone and laying the groundwork for modern glamor, and I love that.”
Crystals have many angular surfaces, the crystals have variable properties. Like an optical prism, a transparent crystal is encased within the core of a rainbow color palette, which shimmers when activated by light refraction.
The Swarovski brand’s campaign applies this reaction as a reflection of the sparkling color variations of the crystal.
Each color theme chosen for the portraits derives from the inner colors of the crystal, reflected in Bella’s different personality traits and looks. Let’s take a look at images that celebrate the sparkling nuances of Swarovski crystals.
Bright yellow gives people a feeling of excitement, invigorating and optimism. Lucent Family’s precise, all-crystal cuts feature vibrant gemstone colors that radiate a sparkling aura to create an eye-catching yet playful accent.
Bella Hadid wears Swarovski Matrix earrings and a Harmoniac, Millenia and Ortyx necklace.
Bella in a vibrant and feminine pink version with vibrant gem pink for a sweet yet powerful look. The sweet color of the crystal jewelry contrasts with Bella Hadid’s bold and bold look.
Bella Hadid wears Swarovski designs from the Lucent line such as Millenia and Gema necklaces and Orbita stud earrings.
Inspired by the verdant natural landscape, each Swarovski crystal becomes a microcosm of Bella’s distinctive style. Symbolizing fertility and development, green is the embodiment of a new generation, a beautiful future that will rise strongly. Wearing the same crop top hoodie, Millenia necklaces of different lengths are highlighted in blue when combined with layering to show the versatility of the design.
Bella Hadid wears Millenia necklace, Gema earrings, Lucent bracelet & earrings with Millenia clip.
Bella poses comfortably and gently blends into the peaceful blue color. With a simple fashion style, freely combine different outfits and add your own inherent charms.
Bella Hadid mixed a Millenia bracelet with a necklace of the same color, a ring and a ring from the Lucent line.
Bella Hadid embodies the playful glamor of Swarovski crystals through the glitter of iridescent colors and baby pavé stones. This collection embodies the joys of the holidays bathed in shimmering sunlight with the precise geometric cuts of Dextera Family crystals.
Bella Hadid wears Millenia necklace and bracelet, Dextera bracelet and Numina ring in a unique layering style.
Glam Bella has the luxury of a classical ballroom filled with crystals. Crystal jewelry with a classic design language, connected with the idea of nostalgic beauty, Bella Hadid combines bold fashion variations to keep up with modern trends through necklaces and chokers. elegant line of Harmonia Family.
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