What is it about Jennie Kim that makes brands spend tens of millions of dollars to hunt, does it just stop at a beautiful face and a standard body?
Decoding Jennie’s charm (Blackpink): the element that is sought after by all fashion brands
” Living Chanel “, “Trend God of War”, and ” New generation IT Girl “, are the titles that Jennie (BLACKPINK) is favored by fans. Possessing a beautiful face, perfect body proportions, the aura of a haughty lady full of luxury, everything Jennie does easily becomes a trend, and everything Jennie wears becomes a “best-seller”. Brands are also constantly looking for her.
Adidas’ Samba ADV Black has been inflated up to 6 times after being worn by Jennie in an Instagram post, Jentle Home glasses (Gentle Monster glasses collection combined with Jennie) are constantly out of stock on the official website, sales Cosmetics brand revenue represented by Jennie as Hera’s representative increased 246%. This is just one of the few things Jennie brings to the fashion and cosmetics industry. According to statistics, Jennie is one of the K-pop stars dominating the global advertising industry.
Most recently, Jennie was warmly welcomed by the press when she appeared at the airport on her way to Paris to attend Fashion Week. Not surprisingly, on the official launch day of the camellia fashion house’s new collection, she was one of the top guests in the front row to achieve a wide-ranging media effect: the hashtag #JENNIExCHANELFW23 received more than 158,000 tweets.
Since her debut, Jennie has been an attention-grabbing “magnet”, acting as the perfect bridge between the high-end brand and the mass audience. Even Jennie’s personal bandages worn under her eyes due to her injuries have become a popular makeup trend recently. Not ashamed to be called “Living Chanel”, Jennie has the ability to create trends with just a bandana.
“Trendnie Kim” won the hearts of the masses thanks to two contrasting images. On stage, she radiates the aura of a lady that makes others jealous, easily “weighing” every item with her sharp beauty and luxurious aura. On the contrary, on Instagram and variety shows, the female idol approaches the audience with a familiar and close side, with a sweet fashion sense like a “neighborhood friend”. Regardless of the image, she fully embodies the spirit of a genuine IT-Girl.
This is exactly what brands look for in an ambassador. In addition to the tremendous influence of her music career, Jennie also has a natural, sincere presence and actively creates value for her outfits through a variety of unique combinations.
She also possesses the ability to transform into many different versions, suitable for diverse campaigns. The most obvious proof is when Jennie constantly appears on many global campaigns and keeps a regular relationship with the fashion house. In early February, Jennie “captured” Calvin Klein with the spring 2023 “Calvins or Nothing” campaign, she showed off her seductive, minimalist spirit alongside international names like Kendall Jenner, FKA twigs, Aaron Taylor -Johnson and Michael B. Jordan.
When the campaign had not yet cooled down, the female idol “locked” an elegant and sexy image like a tweed lover to promote Chanel 22 handbags with Lily-Rose Depp and Margaret Qualley. The mini bag born in Chanel’s attempt to “rejuvenate” the brand perfectly matches the confident “plastic” of Kim Jennie.
The commercial success of the marketing method in the new era makes Kim Jennie the face of many brands. “Shaking hands” with Chanel since 2018, making friends with Jacquemus and Gentle Monster, resonating with the fact that Jennie is one of the idols with the most followers on Instagram, the road between female idols and high fashion is being experienced. full of flowers, promising to bloom even more.
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