Alice Zulmira won the Queen of the World Pageant 2021 Champion. The Chinese-born model is a rising young star in Hollywood, when she has just been cast in the roles of two upcoming films.
East-west tradition in the costume of young star alice zulmira
In this set, Alice Zulmira collaborates with Yongqi Liu, a New York-Chinese photographer. Together, they built the image of a modern woman combining traditional Eastern elements with Western aesthetics. You see in the pictures interesting combinations of clothes. The dress is decorated with a bow tie and a black vest. Black suit with zebra print gloves. Feather dress with silver jewelry. Backless dress made of organic fabric. Each design exudes elegance and charm.
THE MOST BEAUTIFUL FASHION CAMPAIGNS SPRING SUMMER 2022
The photos of the Spring Summer 2022 fashion campaign are not only beautiful, they also convey a profound message about the fashion brand.
Every fashion season, brands launch well-invested advertising campaigns.
These fashion snaps aren’t just pretty. They also have to convey a meaningful message through the language of images. It could be the lifestyle the fashion house is aiming for; share a project for a noble cause; or convey fiction for the future.
Some other brands choose to storm social networks when combined with big names. Because in the age of social networks, beautiful photos alone are not enough to spread the same.
Here are some of the most impressive advertising campaigns of the Spring Summer 2022 fashion season.
The most meaningful fashion advertising campaigns Spring Summer 2022
Designer Stella McCartney has always worked for animal rights. Therefore, she promotes the reduction of the use of animal-based materials in fashion. Spring/Summer 2022, Stella McCartney launches a bag in imitation leather made from mushrooms. This is the first time in the fashion industry that imitation leather is identical to real leather, which is 100% plant-based and biodegradable.
In Stella McCartney’s Spring/Summer 2022 fashion campaign by star photographers Mert Alas & Marcus Piggott, Russian supermodel Natalia Vodianova transforms into a shimmering fairy on the green Marqueyssac garden.
The bag made of mushroom imitation leather is also a star that appears in tandem with Natalia Vodianova. The large abstract manicured bushes emphasize Stella McCartney’s designs with an eye on the environment.
Mackage is a luxury brand from Canada that specializes in cold weather jackets and accessories. Snow fashion often uses polyester material to waterproof and keep warm. Therefore, like many other brands, Mackage also gradually switched to using recycled materials.
Spring/Summer 2022, Mackage is adopting 100% recycled nylon of E3-Lite and Re-Stop for the first time in all of its products. Marking this important milestone, the Canadian fashion house invited Indian-born model Quannah Chasinghorse as its face. She is an Indian model who always works for social equality and protects land for ethnic minorities in North America. The campaign speaks to Mackage’s desire for the environment and society.
Diesel’s Spring/Summer 2022 fashion campaign features music legend Toni Braxton and his sons. The set of photos is designed as a collage. Fashion photography exploits the nostalgic beauty, more interesting and elaborate than just taking photos in retro style.
A fashion photo looks very ordinary, but exudes the breath of spring because of the yellow flowers. The composition makes the flowers look like waves spilling around model Dilone Altagracia.
Online luxury goods shopping platform Net-A-Porter always introduces hot trending products of the fashion season. What is the hot trend this season? It’s color block gameplay, back to the same Y2K style. Strong color palettes filled with young energy.
Shot against an outdoor backdrop, the series has depth when applying natural highlights and shadows thanks to sunlight.
Fashion photography in a white background studio is not boring, if you know how to use structural poses like Loewe. The brand’s Spring Summer 2022 fashion campaign is simple but comprehensively shows the beauty of the outfit.
1990s supermodel Naomi Campbell is the face of Lanvin’s Spring Summer 2022 fashion ad campaign. She appeared ton-sur-ton with a leopard (or a flower cat). A very witty fashion photo from Lanvin, because Naomi Campbell is known as the black leopard supermodel.
Global representative Lisa Manoban of the BLACKPINK group is the face of Celine’s high-end fragrance campaign. Although Lisa does not reveal her face, everyone knows that this is a singer from Thailand, because of her unique hairstyle. The charming sitting posture and the hair covering the face create a mysterious charm for the advertising campaign.
Kim Kardashian usually rarely takes advertising photos, unless it is for “homegrown” brands like SKIMS, KKW Beauty… Therefore, when the businesswoman appeared on Balenciaga’s Spring Summer 2022 ad campaign, This photo has gone viral on social media.
2021-2022 is definitely Jennifer Lopez’s golden year. Reuniting with Ben Affleck, launching a hit romantic movie, going on tour… at the age of U50, the female singer is still very energetic. She did not hesitate to show off her toned body due to disciplined training on Dolce & Gabbana Eyewear’s Spring Summer 2022 fashion campaign.
Underwear brand SKIMS has gathered supermodels in its Spring Summer 2022 advertising campaign. These are Heidi Klum, Tyra Bank, Alessandra Ambrosio and Candice Swanepoel.
It’s been a long time since people have seen a fashion photo with the presence of such big names in the modeling industry. The way of photography is also reminiscent of the fashion photography style of the 1990s, known as the decade of supermodels.
On the runway Spring Summer 2022, Miu Miu revived the late fashion trend of the 2000s. Miu Miu’s mini skirt set and equally short crop top have become a fashion phenomenon. It is constantly appearing on the covers of fashion magazines. Combine that viral outfit with Hailey Bieber and we have an explosive fashion campaign on social networks.
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