ELLE FASHION SHOW 2022 organized by Beautiful French Magazine ELLE will take place on December 17, 2022 at The Global City.
Elle fashion show 2022 returns with the performance of 4 young designers of the next generation
After two years of the pandemic, the fashion industry has shown resilience, flexibility, and the ability to overcome unprecedented challenges. The application of 3D, AI, and AR technologies in fashion is often mentioned; meanwhile, Sustainability – Sustainable Development – continues to be a major concern calling for practical actions. Difficulties open up many opportunities and potentials for those who are willing to break through, learn and experiment to change.
What we have been through also shows that the fashion industry needs to look at the whole way brands are operated, not only in the design philosophy, and product promotion, but also in the production process, and selection. materials, methods of distribution, and retail… There have been many positive changes, but we still need a lot of effort, determination, and connection to be able to move toward a sustainable future in the fashion industry.
Lien Chi, Content Director of ELLE Vietnam Magazine shared: “After the challenges of two years of the pandemic, we are seeing the domestic fashion industry develop more and more promisingly and professionally. Brands that breakthrough and can go a long way are those that understand their target audience and market segments to develop truly quality products. Creativity is not only reflected in design and style, but also in the selection and handling of materials, the way the designer tells stories, and connects with his community.
The 4 collections shown at ELLE FASHION SHOW 2022 will be 4 stories of talent, enthusiasm, and remarkable design perspectives and fashion practices. KHAAR is a new brand established less than a year ago with the orientation of applying 3D technology, and recycled materials to reduce waste; HANOIA, a brand known for its exquisite handcrafted lacquerware, first launched a fashion collection aimed at a young audience; SUBTLE LE NGUYEN is reaching out to the international market with streamlined and elegant designs; and CHATS by C.DAM target the modern woman by juggling multi-dimensional inspirations and skillful design techniques. Although different in style, design philosophy, and direction, all four designers find inspiration in traditional Vietnamese culture. They place the highest emphasis on tailoring and finishing quality, and community connection is always a great motivator. They are the designers and brands that contribute to the vibrant colors in the fashion playground that is becoming more and more professional and interesting.
Director Cao Trung Hieu, who has accompanied ELLE Vietnam Magazine in four previous ELLE Fashion Journey shows, said: “I feel really excited about 4 collections of 4 designers of ELLE FASHION SHOW 2022. Although they all have very different creative personalities, they all start from traditional cultural identities and values. This gave me a lot of inspiration to create a desirable performance space at The Global City with music produced by artist Thanh Chu. Contemporary sounds with traditional Vietnamese accents, combined with lighting and special effects, will create an emotional performance space.
The Global City, where ELLE FASHION SHOW 2022 will take place, with a scale of 117.4 hectares, is positioned to become a symbolic urban area of the entire Southeast Asia region, a new center of Ho Chi Minh City with full facilities. world-class benefits. There, the largest canal and water music area in Southeast Asia, phase 1 created a great resonance, promising to bring an explosive and eye-catching show.
After studying and graduating in architecture, designer Cuong Dam ‘s design career turned to fashion. With Cuong Dam, fashion and architecture share common features in terms of the application of proportions, image unification, and most importantly, the purpose of understanding human needs. Therefore, architecture is the foundation for him to start with fashion with the brand CHATS. The transformation of the CHATS brand is marked from 2022 with a new, more sophisticated image that contains an independent and strong spirit but still retains femininity.
CHATS by C.DAM’s “Figure” collection at ELLE Fashion Show 2022 paints the image of a strong woman who is always in control of her dreams. CHATS’s costumes feature a variety of shapes and sharp, straight cuts inspired by the clean, minimalist lines of early 20th-century Mondrian paintings; The collection is also the designer’s game with the concept of “opposite” in the form of menswear with strong cuts but still has the flight and flexibility of the shape of the ao dai; opposite in the short – long ratio between the shirt and the skirt…
Contemporary art elements imbued with Vietnamese culture are clearly shown by the HANOI brand in the fields of interior decoration products, jewelry, accessories to fashion. Not only providing a perspective on the application of cultural identity in contemporary design, HANOI also honors the handcrafted values from the hands of skilled artisans and typical indigenous materials that have contributed to making production strengths only in Vietnam.
The fashion creative director of HANOI, designer Tom Brandt promises to bring a modern and youthful fashion collection. The famous Lanh My A silk material will appear in an interesting and lively new look in the collection called “Bloom” – the image of strange flowers of nature, and also symbolizing the beauty of nature. different, separate, and stand out from the crowd. With a spirit of discovery, exploration, and not being afraid to experiment, Tom Brandt chooses a vibrant color palette of flowers, and the highlight of the strange flower forest is the silhouette of a lacquer tree shaped on the material. Leng My A is black.
Designer Ngo Hoang Kha graduated in Fashion Design from the Ho Chi Minh City University of Architecture in 2016. After studying and experiencing many fashion design contests at home and abroad, and worked at a fashion design company for 4 years. A multinational fashion group, Kha founded the fashion brand KHAAR with the idea of pursuing sustainable fashion. Ngo Hoang Kha practices sustainability in fashion from many different angles: using recycled materials, applying traditional craft techniques, and applying 3D virtual technology to the design to reduce emissions, and shorten the manufacturing process. process, cutting material loss…
At the ELLE Fashion Show 2022, the brand KHAAR introduces the “Hair” collection with inspiration inspired by the image of a woman’s hair. “Hair” is a metaphor for the originality of the process of discovery, then freeing to be free in each person’s own way. The shift from neutrals to more vibrant color palettes coupled with the designer’s meticulous processing, stitching, and material recycling reveals a distinctly experimental fashion point of view. by Ngo Hoang Kha.
The brand SUBTLE LE NGUYEN was founded by Le Thuy Giang (who studied finance) and Nguyen Nhat Viet (who graduated in fashion design with a passion for art). The brand started in 2014 with the name Subtle & Simple in Hanoi, pursuing a minimalist style with dominant black and white colors, and is often in the sights of trendy, trendy fashionistas. direction. In 2022, the new name SUBTLE LE NGUYEN marks a transformation with many achievements: opening stockists abroad, and introducing a new collection at the showroom in Vetemaze during Paris Fashion Week. Earlier this year, SUBTLE LE NGUYEN was present on the e-commerce site Ssense – a famous multi-brand retailer.
Participating in the ELLE Fashion Show for the first time and also introducing a complete collection on the runway for the first time, SUBTLE LE NGUYEN’s Spring – Summer 2023 collection focuses on the concept of “fluidity” – flexibility, and ease of rotation. to convey messages of community, equality, and empathy. Inspired by Vietnamese culture, art, and indigenous heritages, SUBTLE LE NGUYEN’s costumes use draping techniques to create soft shapes, pleated effects to simulate ethnic dresses, and the shape of the communal roof of the Bana people is reproduced on the bags made of leather.
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