During their most recent comeback in May, aespa’s catchy music wasn’t the only topic of praise. The style change from futuristic fashion to school theme made the 4 girls a hot topic with the public.
Farewell to the warrior concept, Aespa broke the k-pop island with a nuanced school style
Thigh boots, “up and down” skirts cropped tops, and 3D graphic prints… fans are familiar with the image of SM’s youngest brother with the direction of the fictional world warriors, with many remixes. details, accessories like “baggage” to battle. It was expected that aespa would continue with a unique worldview, but the images introducing the mini-album “My World” were the last time that the public could see the 4 girls in a familiar style. Because aespa has “changed blood” her image to become a high school girl in her latest comeback, sparking a series of MVs bursting with melody and fashion after nearly a year of absence.
Although not appear in any MV, aespa’s Bratz doll-inspired image (Bratz Doll) caused a storm as soon as the chain was released. Changing with a “sharp” concept with a girl crush style is SM’s smart way to create heat before the group officially releases digital music. Combining signature items such as shin socks, loafers, and “micro” skirts with camo motifs, aespa brings a “strange but familiar” look when skillfully “cooking” styles from the doll line. Popular fashion of the 2000s.
To completely establish the rebellious schoolgirl concept, aespa’s clothing team turned to lead streetwear brands such as Balenciaga, and Off-White. The extra punk-rock emphasis from Chrome Hearts accessories – a brand that has been associated with the iconic rock band the Sex Pistols – represents an investment in a deep understanding of fashion history and effective application. The shoe from Dolls Kill of member Karina cannot be ignored because pursuing the Bratz doll style without any items of this brand is a big omission.
Back in the summer, the first blockbuster was released – aespa’s “Welcome to my world” had a ghostly tune that was completely different from the speculation. The MV follows 4 girls who leave the common house to listen to the mysterious “call” to the jungle and meet Naevis – an AI character who plays an important role in aespa’s universe – to step into a new planet. new program.
Contrary to the somewhat cold sound, SM’s “youngest girl” carries a “cozy” mix with a raglan shirt, and jogging shorts (runner shorts or tempo shorts). Although it feels out of sync with the melody at first glance, in terms of content, aespa is just leaving her “safe zone” and preparing for a trip ahead. Therefore, comfortable and cozy clothes are the perfect choice to sketch the Aespa image before turning to a new page with more challenges.
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