Positioning itself as a “phygital” designer fashion brand that doesn’t follow a temporary trend, the Hair Collection is the response of KHAAR and founder Ngo Hoang Kha in the fashion and technology scene. contemporary virtual reality through creations bearing the “breath” of Vietnamese traditional culture with the sustainable application.
Fashion inspiration from the “original” in khaar’s hair collection
It can be said, Hair is “the beginning of the beginning”. Not only is the official “hello” of designer Ngo Hoang Kha to the world when he plays the opening role of the fashion show ELLE Fashion Show 2022: DREAM OF NEW BEGINNINGS, but Toc also tells the story of the act on behalf of the founder.
the process of “liberating the new in the old” when finding the delicate touch between “virtual” technology and traditional materials – the two “backbone” factors that define KHAAR’s “phygital” fashion identity, which can represent Ngo Hoang Kha’s very distinctive experimental fashion point of view.
Why “hair”? For young designers Ngo Hoang Kha and KHAAR, hair is seen as a metaphor for originality, for the most primitive and idyllic things that happen in each person’s life. If in Vietnamese folklore, hair is considered the “root” of a person when attached to each individual from the moment of birth to the moment of death, then in the scientific aspect, hair is an object.
“contains” DNA – the element that defines a person’s identity. Not only that, but hair also has the form of fibers and straight or wavy lines – seemingly basic elements that play an important role in creating highly identifiable identity values in the industry. design and creativity. Because of that, the “hair”, especially the smooth and soft hair that is both simple and poetic of Vietnamese women has become the creative inspiration for KHAAR’s first collection.
The hair opened with two digital outfits (also in the BST) that were shown on the screen and officially started the physical stage when the top 5 Miss Universe Vietnam 2022 Le Hoang Phuong stepped out from the crack of the fruit. Giant 3D eggs with graceful strides. Inspired by the creativity of Vietnamese women’s long flowing “hairsprings”, each design clearly shows the beauty of femininity through flexible cuts to the rhythm of steps and iridescent, soft materials. commercial.
To simulate the movement of a woman’s hair in daily activities, designer Ngo Hoang Kha used a natural, loose-fitting shape, with a soft flutter, and a slight flight with each body movement. The details of tassels, knitting, and crocheting show the states of knotting, tying, etc. of the hair, “drawing” so Vietnamese femininity on each outfit.
Silk organza from Bao Loc, viscose or special double-layer fabric (the top is shiny cupro fiber, the bottom is thick but airy linen) carefully selected by the KHAAR brand to create a sense of beauty. The truest and perfect feeling of a shiny “hair stream” under the sparkling sunlight.
Not only stopping at the adjectives “smooth” or “smooth”, the inspiration for “hair” is also expressed by the KHAAR brand “all shapes and sizes” in form through a variety of fashion materials. recycle. These discarded fabric scraps were collected by designer Ngo Hoang Kha and KHAAR’s team from material companies, garment offices, production workshops, and even from the brand’s studio.
Colorful pieces of fabric, rich in size and texture have been “enchanted” into new materials for the Hair Collection by cutting, joining together, and using quilting, knitting, and weaving techniques. hand or embroidered, highlighting the brand’s sustainable fashion philosophy.
Color is also one of the important factors used by KHAAR to depict the state of hair in the journey from “birth” to “old age” of each individual. The transition from neutral colors to a more vibrant palette as well as the way people treat their hair, from simple in the beginning to liberal and rebellious in adulthood.
You can click on the links below to own our products
Connect us at:
Homepage: SWAGTSHIRT Store