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From waste to precious objects: well-preserved clothing is the most practical action to protect the environment
Oct
Do you think discarded items can make a beautiful fashion collection? By simply changing the behavior in fashion consumption, we can bring about positive effects to protect the environment.
From waste to precious objects: well-preserved clothing is the most practical action to protect the environment
Currently, fashion shopping behavior “bluff” is causing more and more damage to the planet. In the current situation, up to 90% of clothes are thrown away when they can still be used, which has negative consequences for the environment. Of that, less than 1% of old clothes are recycled into new clothes and 73% of clothes are burned or put in landfills. The Atacama Desert, Chile, which is home to tons of excess clothing from Europe, America, and Asia, is the best example of excessive fashion consumption and the habit of wasting clothes.
In the context of the fashion industry is considered as one of the causes of environmental pollution, there are many meaningful initiatives and campaigns carried out with the aim of changing the situation in a more positive direction. In particular, the coordination and connection of leading private businesses to join together for a common goal is also an important part to create positive and powerful changes.
The story of the Atacama desert has truly inspired Electrolux – an expert in the field of clothing care and a leader on the journey towards sustainability. In developing advanced, gentle clothing care technologies for fabrics while maintaining quality, Electrolux has followed the sustainability approach, which is the core value of the brand, with the goal of helping clothes double their lifespan and halve their environmental impact by 2030.
Here’s a challenge that’s particularly positive for the environment: just extend the life of your clothes by nine months and you can reduce its climate impact by 20 to 30 percent, by reducing water use and waste generation.
The Atacama is a metaphor that shows our relationship with fashion is not sustainable, and it is also a sign that it is time for us to start taking a more serious attitude about how to take care of ourselves. Take care of clothes to prolong their life.
Just slow down a bit and look more closely, we can see the beauty hidden in the things that other people give up, see the treasure behind the garbage. That’s why Electrolux, a Nordic brand, has combined with Rave Review, another excellent brand from Sweden of two famous designers with up-cycled fashion products and designs ( recycled fashion) worn by Kylie Jenner and Emma Watson, resulting in a collection made entirely of discarded clothes from the Atacama Desert. The result of this combination is a collection that impresses and excites us.
Phrases like “responsibility”, and “upcycling” have different meanings for each person. We can see many designers using leftover spools of fabric and calling this behavior “upcycle”, but that is not really the case. Instead, recycling from discarded clothes like the following combination is really a model for designers to better approach the concept of “upcycling”.
Rescue discarded materials to improve and make them more beautiful. “ I think we all need a change in one way or another,” says Livia Schuck, co-founder and creative director of Rave Review. When it comes to fashion, an attitude of appreciating and preserving what we have is the easiest way to change it .”
After being “rescued” from the desert and transported to Stockholm, the selected clothes will be washed, processed, and cut; Designers will create products based on existing fabrics. The outfits are then dyed in the washing machine with green and purple colors. In this design, both designers wanted to target the product’s imperfections, creating sharp lines to make them look more eye-catching.
With the original goal of inspiring sustainability and raising awareness of clothing care, this collection will not be marketed. However, this project serves as an incentive, causing us to question how to better preserve our clothes.
While systemic and legal changes can solve problems, those changes are more meaningful if they can come from you. In fact, the behavior of each of us can make a huge impact. As individuals begin to change, we can break old habits and make real progress in our journey to combat climate change.
When it comes to protecting the planet, ELLE has committed to taking action on environmental issues every year through Green issues publications, covers, articles, events… That’s why we, with the companion of Electrolux, would like to share useful initiatives to help you start your journey to creating a sustainable personal wardrobe.
On average, we only wear a set of clothes 10 times and then throw them away or leave them untouched, even though they’re still usable. Making clothes more durable not only saves you time and money but also helps reduce the frequency of consumption and reduce greenhouse gas emissions. It all starts with sustainable washing methods.
First, you should wash less. Don’t worry, we don’t recommend wearing an unwashed suit for days in public. Unless you can clearly see the stain or the clothes become smelly, try to wear the outfit at least 3 times before washing.
Reduce the amount of detergent and use liquid detergent instead of detergent: using ½ of the prescribed amount of detergent with ½ cup of baking soda will increase the effectiveness of the detergent. This tip will help keep your clothes cleaner and reduce greenhouse gas emissions.
Change your washing routine by lowering the water temperature. If in Europe it is normal to have a washing water temperature of 30ᐤC and below, the amount of CO2 that could be saved from lowering the temperature of the washing water would be equivalent to reducing emissions from 1.3 million cars. a little bit.
Vanessa Butani, Vice President of Sustainability Group at Electrolux, said: “ By reducing the water temperature and switching to liquid detergent instead of detergent, 50 kg of CO2 emissions per appliance can be saved per year. This will make a huge impact if millions of customers follow this approach .”
Not only do they have a positive impact on the planet, people, and animals, high-quality apparel often has a longer lifespan thanks to good materials and sustainable manufacturing, which in turn help keep your wardrobe safe. Your clothes have more lasting value.
Besides, be mindful and don’t be afraid to invest in outfits that are versatile, multi-functional, and don’t follow trends. You’ll wear them longer than trendy outfits. By being able to wear your favorite outfits for as long as possible, you’re helping to reduce unnecessary waste in landfills and make a positive impact.
Treat your outfits as your possessions: if they no longer fit you, you can still sell them through a reputable resale store like Give Away Vietnam, Coco Dressing Room, Addictive, Re.loved. From there, Levi’s wide-leg jeans or Kenzo’s famous embroidered sweatshirt will have a chance to find a new owner who will cherish them as you did.
Clothing repair is seen as an essential action to build a sustainable fashion industry in the future. As brands start to introduce this service, you can find repair and replacement locations that bring new life to outfits, helping to extend their lifespan.
You can search for reputable clothing repair shops and locations in your area. For example, in Ho Chi Minh City, you can go to Phuong Dinh Tailor – a shop specializing in repairing beautiful and prestigious brands with two branches in District 3 and Phu Nhuan District.
Here, you can renew your broken jeans for a reasonable price. In addition, Tuan Diep Tailor Shop is also a place you should refer to if you want to refresh your branded outfits. The shop provides repair services for jeans, khakis, vests, etc. to keep your clothes in the best condition so that you can use them longer.
The conversation about sustainable fashion is still ongoing. We understand that to be able to break the daily habits, it takes the efforts of the whole community. However, by starting to take small but practical actions, you can already make positive changes in reducing the negative impact of the fashion industry and light up a new ray of hope for the future. of the earth. The most sustainable outfits are the ones we own.
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