Gucci’s 2022 festive season gift campaign: a journey back to joy

Gucci's 2022 festive season gift campaign: a journey back to joy

True to the name of the campaign – An enchanted journey brings an enchanting journey. There are only beautiful and joyful things

Gucci’s 2022 festive season gift campaign: a journey back to joy

The campaign suggests Gucci gifts for the 2022 festive season, inspired by the world of travel in the past, the history, and heritage of the fashion house. It’s a short film conceived by former Gucci Creative Director Alessandro Michele and cinematographer Jordan Hemingway. There are also artistic photos taken by photographer Carlijn Jacobs.

Under the starry winter sky, high-class tourists hurriedly boarded a locomotive. They were dressed lavishly, with dogs, and luxurious luggage bags. Everyone’s faces were filled with joy and satisfaction.

Outside, snowflakes fluttered, but in the cabins, the air radiated warmth. Each passenger is comfortably enjoying relaxing moments. It could be a journey to a favorite destination or returning to loved ones this holiday season. The footage has lit up the sparkling and joyful spirit of the festive season.

Gucci suggests: Push suitcases, drum bags, and backpacks of various shapes and sizes are indispensable travel accessories in the gift season at the end of 2022. Meanwhile, lace, ruffles, and velvet. and sequins add magic to the festive season.

Gucci’s signature bags are also “replaced” with precious leather; optical textures and a richer palette of colors. Besides, they also have more miniature versions to match the spirit of travel.

High-end jewelry and watches are also traveling picks. In the carriages, the interior is decorated with items from the Gucci Décor collection. The dressing table from Gucci Beauty designs. There is also a Gucci Pet collection for pets.

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