Along with Vietnamese-born K-pop star Hanni (NewJeans), this Gucci Horsebit 1955 campaign featured Halle Bailey and Julia Garner.
Hanni (Newjeans) became the promotional face for Gucci horse-bit 1955
Witnessing the rise of iconic designs and the archives of prestigious fashion houses, Gucci cannot be ignored. Horsebit 1955 was born in the early 1950s, the heyday of the Italian fashion house, and has since become a symbol for the wealthy upper class. Now, the 1955 Horsebit is “revived” with the Gucci Horsebit 1955 campaign, photographed by Mert&Marcus and starring Hanni (NewJeans), Halle Bailey, and Julia Garner.
Hanni – the Vietnamese-born female idol of the group NewJeans was the only representative from Korea to attend the Gucci show last February in Milan. She is also the youngest Gucci ambassador to be invited to appear in the prestigious front row. The 19-year-old female idol was also seated next to Marco Bizzarri – CEO of Gucci. Therefore, now that Hanni quickly appeared in the advertising campaign Gucci Horsebit 1955 is not unexpected.
Gucci Horsebit 1955 tells the story of one of the brand’s iconic products. Horsebit (roughly translated: as horse tin) is the perfect combination of classic beauty and modern trends. This detail is inspired by the equestrian sport of English aristocrats, a familiar hobby of Gucci-loving customers. Since then, bags with horse-bit details are sought after by the elite.
One of Gucci’s signature handbag collections, the 1955 Horsebit connects the ages through its story and elegant power in design. Gucci Horsebit 1955 this time still keeps its minimalist design with the familiar rectangular shape and flap. The distinctive “horse tin” logo is crafted in high-quality and luxurious metal. Gucci Horsebit 1955 is available in a variety of styles, sizes, materials, and colors.
Contributing to this campaign are “super rookie” Hanni (NewJeans), “mermaid” Halle Bailey, and actress Julia Garner. Hanni has been a Gucci-wide brand ambassador since October last year, singer-actress Halle Bailey will star in Disney’s highly anticipated live-action film “The Little Mermaid,” and Julia Garner is the critic, actress, and face of Gucci Guilty. Three artists with three outstanding personalities. Each artist has a unique story with Horsebit 1955, highlighting the handbag through his dynamic spirit and powerful energy.
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