H&M introduces animal-friendly collection with modern urban-chic style

H&M introduces animal-friendly collection with modern urban-chic style

H&M presents an animal-friendly “Co-Exist Story” collection that has been certified by the People for the Ethical Treatment of Animals (PETA) organization.

H&M introduces animal-friendly collection with modern urban-chic style

Through designs that span women’s, men’s and children’s wear, the collection presents alternatives to materials derived from animals. “Co-Exist Story” is the third collection in the series of collections under H&M’s Innovation Stories project, which was launched in early 2021 to showcase innovations, materials and more sustainable design.

The collection is designed for those with a modern urban lifestyle, who like to enjoy late-night parties and early morning hikes. The collection combines innovative new materials that substitute animal skins and more sustainably sourced materials with a radical fashion mindset.

High-volume designs or reinterpretations of ’90s party wear and comfortable outerwear utilize pioneering sustainable materials such as FLWRDWN™, an alternative to animal fur developed by the United States. Created using wildflowers, or VEGEA™, vegetable skins are substituted for oily and animal-based leathers.

Key items from the collection include women’s over-sized cream, fur coats made from recycled polyester, an off-the-shoulder knit dress with dramatic fringes made of recycled nylon (ECONYL®) and ECONYL® oversized anorak jacket with bold street-fashion graffiti for men.

Besides, rubber boots made of natural rubber Yulex® for women, and cozy shoes made of FLWRDWN ™ for men are also featured products in the collection. And this is also the first time, vegan makeup products certified by The Vegan Society are introduced in the collection of H&M.

For the children’s collection stand out are oversized recycled nylon jackets and FLWRDWN™ fur coats in vibrant colors, and T-shirts and sunglasses with vibrant embellishments.

OWNING A BRAND NAME – THE FASHION TREND ASSERTS ITS MARK

Owning a brand name is no longer too difficult for true fashionistas, when the brand name trade is growing. The door is open for changing the thinking and buying habits of young

In the past, the people who owned the designer collections of the luxury fashion brands were often the customers of the upper class. In recent years, the market has opened up, the commercial ecosystems of luxury brands have developed, along with the new trend of branded consumption that does not place too much emphasis on monopoly ownership. That has opened the door for new groups of potential customers to access luxury brands.

Many consumer surveys show that young people of the new generation are always ready to hunt and spend money on big branded goods from Gucci, Louis Vuitton, Chanel… to assert their own mark, not to mix with the crowd. Besides, with smart and open-minded consumption, young people are also increasingly sympathetic to second-hand fashion and create a new consumption trend. In fact, second-hand brands not only meet the requirements of high quality, create personal value and are durable in use, but also satisfy the “pocket” when the cost is lower than 30%. -50% of the listed price.

this trend has been “rekindled” for a long time and is easily seen through social networking platforms, trading floors for renting, consigning and buying and selling branded goods. These “sharing” platforms allow people with relative income conditions to still access luxury goods and become potential future customers for luxury brands.

On the other hand, some believers also choose to resell branded goods to have more financial resources to “buy” new products. That has pushed the model of exchanging and consigning second-hand luxury goods to become a niche but full of potential market in the luxury trade ecosystem.

Along with the development of technology and social networks, owning second-hand brands is completely easy and simple with just one mouse click. At commerce platforms and “closed & open” groups about branded fashion, young people will have a multitude of choices from brands, product lines to price segments corresponding to their favorite products. . Of course, the convenience of online transactions still carries unwanted risks.

Grasping this consumer trend, Joolux – a reputable brand exchange platform that has been present since 2016 and a professional service ecosystem is creating high-class experiences for branded fashion lovers through the following products: chain of high-end stores in parallel with an online trading platform with specialized services such as buying and selling & consignment, maintenance & manufacturing, testing & guaranteeing genuineness…

Besides, Joolux also invests strong into exclusive technology applications that help ensure the interests of both buyers and sellers such as artificial intelligence (AI) verification technology with 99.1% accuracy, electronic passport creation ( e-passport) for approved products…

On December 5, Joolux officially cooperated with T99 Group to launch two Flagship stores, promising to be an interesting destination to enhance the brand experience for consumers in Hanoi and Ho Chi Minh. On the occasion of the launch event, T99 Group and Joolux also offer personal finance packages that allow brand lovers, especially Joolux customers, to comfortably own their favorite luxury goods within easy reach. hand.

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