Squid Game female star Hoyeon Jung and other brand ambassadors will be participating in the 2nd installment of Louis Vuitton’s “Creating Infinity” collection and artist Yayoi Kusama.
Hoyeon Jung joins Louis Vuitton x Yayoi Kusama’s “creating infinity” campaign
After the first Louis Vuitton x Yayoi Kusama collection was warmly welcomed by fans, the endlessly creative world of Yayoi Kusama once again covered the fashion fronts. If chapter 1 of the collection intentionally highlights the iconic symbol of Japanese female artists, the polka dot, bringing viewers into a mesmerizing visual world, in this chapter 2, the fashion house focuses on showing The artist’s cheerful, emotional spirit through new textures and promotional campaigns made by photographer Steven Meisel.
Brand ambassadors, LV’s close friends, include actress, and model Hoyeon, singer Justin Timberlake, French actress Lea Seydoux, Australian beauty Cate Blanchett, tennis player Naomi Osaka and Actress Chow Dong Vu acts as a canvas where artist Yayoi Kusama freely experimented with fashion. Colorful pumpkins, colorful faces, flowers, polka dots, and grids appear on the Capucine and Monogram bag collections. Textures are recreated by makeup artist Pat McGrath in the dazzling beauty of art.
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