What is the function of fashion? And where is its place in life? The Miu Miu Spring Summer 2023 campaign is answering those questions.
Kendall Jenner, Yoona side by side in miu miu spring summer 2023 campaign
Miu Miu greets Spring Summer 2023 with a campaign featuring Kendall Jenner, YoonA, and characters such as actor Ever Anderson, model Achol Ayor, actress Emma Corrin, actress Esther McGregor, actress Quintessa Swindell, and model Karolin Wolter. The Miu Miu Spring Summer 2023 campaign answers the question of what is the function and place of fashion in the modern world. Through it, Miu Miu encourages self-expression in her own way.
Captured by the lens of photographer Zoë Ghertner, this campaign reflects Miu Miu’s opulent and captivating aesthetic. Encourage the expression of each star’s unique beauty and personal style, breaking conventions with unique beauty. The images were deliberately shot against a blank backdrop to ensure that the designs shine and the layout suggestions become clearer.
Instead of looking for a completely new idea, Miu Miu always chooses to keep what has become fashionable. The proof is the short shirt and the signature low-rise skirt that Kendall Jenner appears in the campaign image. High-necked sandals – a strange type of hybrid boots with flip-flops are also reproduced at the supermodel’s feet.
The ingenious combination of Miu Miu for Kendall Jenner completely convinces fashionistas to confidently layering in the summer. And the neutral palette of beige, brown, gray, and khaki allows for creativity in how to mix and match outfits.
With a flawless and clear face, YoonA – Miu Miu’s ambassador is shaped with wet hair, and an almost bare face to express the rebellious and seductive core spirit of the brand.
Unlike the neutral palette of other girls, YoonA combines simplicity to the point of monotony, wearing basic white and black tones. Emphasizing her personality, YoonA layering a sweater over a white shirt, combined with a mini skirt and a highlight as a Miu Miu Wander bag. With this unconventional outfit, Miu Miu seems to be deliberately showing buyers repetition and free cross-season combinations.
In real life, the star of The Crown series has a bold, eccentric, genderless, and always interesting fashion sense, so when participating in the campaign, she is also transformed into many styles.
For the Miu Miu Spring/Summer 2023 campaign, Emma Corrin wore a range of neutrals and posed in an oversized coat, denim cardigan, and bags that acted as the “diamond” of the season. Serious and playful, fragile and strong, chic or casual is what Miu Miu overlaps with Emma Corrin’s looks.
The Miu Miu Spring Summer 2023 campaign also features many other beauties such as Ever Anderson Achol Ayor, Esther McGregor, Quintessa Swindell, and Karolin Wolter.
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