Imprinted with sports and sharing strong emotions, Lacoste Arena is the result of the intersection of entertainment elements and the most advanced digital technologies.
Lacoste opens the largest flagship store on the champs-élysées
On May 20, Lacoste officially launched the flagship store right at the center of the famous Champs-Élysées. Lacoste Arena is designed according to the latest concept that blends fashion and sports heritage, promising to bring extremely interesting experiences. The launch of the store not only demonstrates the brand’s pioneering vision of sportswear , but also symbolizes the heart that is always alive in the Lacoste world.
Located at 50 Champs-Elysées Avenue, Lacoste Arena is Lacoste’s first new generation flagship store globally. This will be a unique meeting place for Lacoste lovers, fashionistas, athletes and all those who love creativity. This will be a place to honor the individual identities and the similar personalities and styles will find each other.
The entire store space is the embodiment of the spirit and will of the Crocodile brand. In addition to being immersed in the brand’s unique heritage and quintessence, there’s something more custom-made here when you visit Lacoste Arena, making it a one-of-a-kind venue. . Among them must be the Croco Wall, a contemporary work of art that allows all Lacoste brand lovers to capture their most memorable moments here.
With a total area of up to 1600m2, Lacoste Arena is like a giant map that outlines the entire culture of the Crocodile brand. There are approximately 9,500 items on display, with a large area dedicated to shoes, sportswear such as Golf, Tennis , and other elegant apparel that will please everyone. target customers, including ready-to-wear clothing for women, men and children. What’s more, the special custom service gives customers the opportunity to own their own signature products.
“We are proud to launch Lacoste Arena, our newest flagship store in the heart of the Champs-Élysées. More than a store, this will be a living embodiment of the brand with the desire to completely innovate the customer experience based on technological innovations , resonant interactions, and full of emotions. excited.
This opening event will be a strong signal to spread the influence of Lacoste in France as well as around the world. It is a crossroads of cultures, generations and styles, and allows us to share our feelings and the best of Lacoste with our customers” – Mr. Thierry Guibert, CEO shared by Lacoste.
Towards the point of sustainable fashion development , Lacoste Arena dedicates a space for Durable Elegance – a sustainable approach. This is the place to display LOOP POLO shirts made from recycled yarn of old polo shirts, L.12.12 polo shirts made from eco-friendly materials or “Fleur de Coton” polo shirts, version reissued in 1991 made from 100% unprocessed organic cotton to retain pure cotton. This space will be refreshed regularly to maintain and develop according to the brand’s sustainable development process.
Throughout the store space, customers can find details that demonstrate the brand’s commitment to a more sustainable fashion landscape through the knitted wall mural – a work of art that combines and sustainability elements, or hangers made from recycled cotton yarn to bags recycled from old polo shirts – Customers can bring in their second-hand clothing and shirts from the brand. here in exchange for this meaningful gift.
Only at Lacoste Arena can customers find the exclusive and limited edition Lacoste Champs-Élysées collection, the products of which are displayed in the style of a metro station with a multi-faceted presence. forms of polo shirts, sweatshirts, caps and tote bags. It is certain that Lacoste Arena will give customers a memorable experience of a lively fashion city that transcends all boundaries.
Representing cultural connection in all fields, Lacoste Arena developed a special lounge area to accommodate different clients, artists and young creatives. During the opening ceremony, all guests will be led into the world of 7th art, immersed in a moment that honors the history of this building, which was once the legendary cinema Gaumont Ambassade.
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