Lisa and Celine: the "seismic" resonance between hedi slimane and the thai muse

On this day 26 years ago, a talent was born in Thailand. 26 years later, she became an international star, a global ambassador of CELINE, and the pride of the land of golden pagodas.

Lisa and Celine: the “seismic” resonance between hedi slimane and the thai muse

Befriended CELINE in 2019 in the front row of Fashion Week and officially became the first global ambassador for the brand in September 2020, the link between Lisa and the fashion house has never been done since. disappointed audience. Flipping open the style profile and fashion promotion journey of “Thai princess”, there is no denying that Lisa is for CELINE, and vice versa.

The mutual influence of the ambassador and the brand is the most convincing proof of the wise decision to collaborate and is also one of the brilliant strides of Kpop with fashion. On the occasion of the female idol’s birthday, let’s review the development journey of LISA and CELINE with ELLE Vietnam.

Despite being heavily invested in fashion by YG Entertainment, Lisa only truly finds her most stylish self when “befriending” the French fashion house. Having experimented with many different mixes, it must be recognized that Lisa has a diverse style discovery journey. Lisa is a perfect reflection of CELINE’s creative thinking and aesthetic taste under Hedi Slimane, and the French fashion house is the missing data to make Lisa a global fashion icon.

Her fashion journey officially changed on September 22, 2020, when CELINE released an image of Lisa in a biker top, and indie sleaze jeans taken by creative director Hedi Slimane, caption printed flowers about the first female ambassador. With CELINE’s support, the idol’s fashion trajectory shifts to darker colors, with restrained but effective color-pop and bling-bling accents that perfectly match the edgy vibe. , has the regal part of “Lili”.

Shaking hands with Lisa, Hedi Slimane also found a perfect “muse” for her at CELINE after only 2 years in the position of creative director. Although the title has been raised from “muse” to ambassador for a long time, “muse” is still the right phrase to describe Lisa’s role in the brand vision. The slim body and sharp beauty of the BLACKPINK member help to completely respect the quality that the “fashion master” wants to convey: gender flexibility and basic monochrome.

In addition to the creative fit, as a Thai-born star of the global group, Lisa also brought CELINE great influence in Asia. Only in the first half of 2022, the brand value of the French fashion house increased by 19% in the “country of kimchi” and by 59% in the Asia-Pacific region. The “Lisa effect” causes many of the luxury items she wears to sell out in minutes, such as the Triomphe bag. The brand’s sales volume spiked, making the wait time to buy products with the mass increase significantly, possibly up to a month.

Owning more than 90 million followers on Instagram, each post with the appearance of CELINE brings in an average of 1.37 million USD. When she appeared at Fashion Week to attend CELINE’s show, LISA always reached the top in terms of media value, bringing in tens of millions of dollars for the fashion house.

The last time at New York Fashion Week Fall – Winter 2023, simply appearing in the front row of the “PARIS SYNDROME” collection from CELINE, the “Lili” syndrome has covered all social networking sites from Twitter, Instagram to Facebook. She even reached the top of the top 1 trending keyword on Twitter just by appearing at CELINE Korea’s pop-up store, even though at that time there were many popular events in the world. take place, such as Paris Fashion Week.

With unmatched influence and creative compatibility, Lisa fulfills the CELINE brand vision both commercially and artistically. It’s not surprising if she is “spoiled” to the fullest. Attending the show by private jet prepared by CELINE, being photographed by the creative director for a magazine or becoming a catwalk model for the Summer 2022 BST is still nothing when placed next to the “Lisa Handbag” treatment. “The Lisa Bag” aka Triomphe Canvas Ava Bag, was given to her 9 months before its official launch.

It’s been 3 years, Lisa’s position at CELINE has never changed and no other celebrity has created as much charm as her. Perhaps the fashionistas will still be able to follow the “love story” between the Thai female idol and the French fashion house for a long time.