2021 is a special year for the famous Italian brand Gucci when marking the milestone of operation and development in a century, something that not many brands can do in the fashion industry. To celebrate this event, Gucci and creative director Alessandro Michele have launched many remarkable activities.
Love parade gucci and the halo dream
First of all, the “Aria” collection when collaborating with the Balenciaga brand for the first time. Recently there was also the exhibition “Gucci Garden Archetypes” at Gucci Garden in Florence, where visitors can experience the brand’s advertising campaigns in a lively space. In the near future, we will know more about Gucci through the movie House of Gucci .
But that’s not all. If Gucci “Aria” creates a highlight by collaborating, “Love Parade” is an opportunity for guests to attend a traditional show again after a year of absence, moreover right at Famed Avenue. Hope.
In fact, this is not the first time Alessandro Michele has sought cinematic inspiration for Gucci’s collection. We can immediately remember Gucci’s promotional films made like old movies, or most clearly, the Spring/Summer 2019 advertising campaign that celebrates the splendor of Hollywood in its heyday. And this time, we get to see that glittering beauty at the “parade of love”.
Splendid and luxurious is definitely something to be found in this collection. Fashion of Hollywood heyday in the 40s and 50s of female stars like Marilyn Monroe, Rita Hayworth or Veronica Lake through evening dresses and feathers. Michele brings a more modern look to that beauty by replacing the fur with soft chiffon with ruched edges.
For men, there’s nothing more elegant than a perfectly tailored three-piece suit. To give a more “American” look, Michele chose a cowboy hat as an accessory throughout the collection.
There is something special in the world of Alessandro Michele that although the retro element is very strongly inspired, we still see the contemporary element. In other words, it is reality found in fiction. The modern and unexpected element this time is the way Michele mixes modern and dynamic bodysuits and sports shoes with classic elegant outfits.
A century is a remarkably long journey with many ups and downs. From a brand specializing in manufacturing leather accessories, Gucci has become one of the most powerful names in the fashion industry. Congratulations to Gucci on its 100-year achievement and hopefully this is just the beginning of bigger changes in the future.
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