Versatile, colorful, and embodying a dual spirit that embodies the brand’s unique craftsmanship, the Ferragamo Cage bag is a new icon introduced in Spring/Summer 2022.
New iconic ferragamo cage bag spring summer 2022 inheritance mixed with sophisticated technology flow
The fashion house introduces a bag design with a characteristic rounded shape in the shape of a bucket, which is a fusion of heritage with beauty breathed by sophisticated technology. This was and still is one of the things that make the brand influential. Inspired by Salvatore Ferragamo’s famous Kimo sandal from 1951
featuring a knit leather upper with removable leather or silk socks – the Ferragamo Cage bag has an extremely lightweight cage texture thanks to the applied pressure. Apply architectural knowledge to the design and manufacture of leather products.
A special feature of this representative bag for Spring Summer 2022 is a two-in-one combination: an inner drawstring pocket in natural materials or printed silk fabric inspired by a shawl in stock. Storage can be flipped out, swapped with a leather outer layer, of the same color or contrasting each other.
With a burst of personality, Mariacarla Boscono is the muse who embodies the contemporary vision of Maison Ferragamo through the Cage bag. A series of images and short promotional videos shot in a minimalist and elegant way against the backdrop of the former Cartiere Burgo paper mill in Turin, an icon of Oscar’s expressive
sculptural and evocative architecture Niemeyer. The film has a theatrical touch to help viewers focus on the product as well as portray the double personality of the bag, and is also a metaphor for the woman who chose this bag model.
The campaign for the Ferragamo Cage bag is a close-up portrait of a woman’s ability to portray multi-dimensional beauty, showcasing the interesting contrasts and contrasts that make up a woman: serious yet sophisticated. rebellious, shy and at the same time daring, approachable but restrained, sensual and formal, orderly and disorderly. All are encapsulated in the concept of “unique”.
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