Prada turns the triangle logo into a logomania style handbag

The logomania style – adorning clothes with logos of luxury brands – shows no signs of slowing down. As noted by information search platforms like Lyst, or second hand fashion websites like The RealReal , the trend of searching for products bearing luxury logos has skyrocketed during the two years of the global pandemic. while the trend of choosing logo products from low-priced brands has somewhat decreased.

Prada turns the triangle logo into a logomania style handbag

Usually, logomania style is often applied on clothes, through monogram woven mesh socks or logo printed jackets. However, the Italian fashion house Prada has more strange ideas for the logomania style of dress: Simulating a handbag with its famous triangular logo.

Prada’s logo has changed a lot since the fashion house was born. Founded in 1913, in just 6 short years, Prada was selected as a supplier of accessories for the royal family in 1919. At that time, the company’s logo was attached to the emblem of the Italian royal family.

Over the years, Prada has simplified the logo, in the hope that consumers will pay more attention to the quality of the product than just the attached logo. So, in modern times, Prada engraves its logo on a very small triangular metal plate, when attached to the bag, it is placed in difficult-to-see positions such as buckles and flaps on the side of the product.

However, paradoxically, that tiny black triangle becomes an identifying highlight of the product from the Italian fashion house. Following the times, Prada launched the Triangle handbag, designed as a large logo, as if to wittily honor its logo.

Prada Triangle Bag, a handbag bearing the Italian fashion house logo

As part of the menswear collection Spring Summer 2022, the Prada Triangle Bag was noticed by thousands of people when “Marvel’s Spider” Tom Holland wore it on the latest Prada ad campaign.

While part of a menswear collection, this bag fits both men and women. Rather, let’s call it a unisex item. In 2022, who still cares about dividing the collection for men and women, when men can wear skirts and women can wear menswear vests, right?

The Prada Triangle bag is made from Prada’s familiar Saffiano leather. The interior is lined with Prada’s nylon-gin-free Re-Nylon. This season’s bag collection has many color block style codes such as black, white, yellow, blue and green, fun and eye-catching.

In addition to the Saffiano leather model, Prada is also releasing a larger version of the canvas duffel bag (pictured below).