Showing off the waistband of underwear from lingerie advertising to mainstream fashion

Showing off the waistband of underwear from lingerie advertising to mainstream fashion

After the fashion of underboobs and slits, pantyhose is becoming the focus of the IT-Girl and K-pop idols’ fashion mixes. The unique design with wide waistband and printed brand name once had a heyday in the late 90s and early 2000s. After a few decades, this trend has once again stirred the trend cycle.

Showing off the waistband of underwear from lingerie advertising to mainstream fashion

The idea came from the star of Calvin Klein’s campaign. Kendall Jenner showed the world her underwear , complete with a Calvin Klein ribbon peeking out from behind classic blue baggy jeans. This bold style encouraged girls to see lingerie as part of fashion and confidently embodied a statement of female freedom.

Starting from a media campaign of a lingerie company, the coverage of the panty belt gradually became a fashion movement in Europe and America. This style is considered a “method” to help women show off their slim waist and highlight their seductive curves. Most underwear here will have the brand name or slogan printed. Low- rise pants or sports pants are the perfect addition. In addition, a crop top or bra is often used to thoroughly show off the second round.

First, it must be mentioned “trendsetter” Jennie when last March, she shared an image of her outfit and attracted attention with the underwear belt. The photo quickly caused a stir in the online community. Jennie showed off her chic aesthetic by wearing classic striped trousers with a lower waistband, an unbuttoned shirt and a cropped sweater.

Despite being over 30 years old, Dara (2NE1) still doesn’t let herself fall behind. During the reunion performance with 2NE1 in Coachella 2022 , the female idol confidently revealed her Supreme pants belt. She also regularly spreads this trend on social networks.

Not only street fashion brands, Miu Miu also “flaps the flag” for this trend. The letter belt panties were born for the low-rise skirts and pants designs of the Italian fashion house. Thought to be strongly “condemned” by netizens, teenage idols like Jang Wonyoung or NewJeans Minji have also gone through smoothly with sponsored photos on Instagram.

2022 is the renaissance of fashion in the 90s, early 2000s with a series of bold trends such as Y2K, Hippie, and now the style of showing off the panties. This trend was once only popular among men and started with Calvin Klein’s campaign – a 1982 photo taken by Bruce Weber for Olympic athlete Tomás Hintnaus, pioneering the idea that “underwear is more than just clothes.” Lining”. It was “deliberately” designed to be seen by people as a way of showing off one’s status and wealth.

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