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Sneaker l003 neo: the new icon of sports fashion – from the runway to the street quality
Feb
Originally a performance-oriented Runway shoe with a focus on design lines, the L003 NEO inspired Lacoste to combine sport with fashion, a new land without boundaries, Bringing the appeal of fashion while preserving practicality, sportiness, and complete ergonomics
Sneaker l003 neo: the new icon of sports fashion – from the runway to the street quality
In early 2023, the Crocodile family welcomed the field with the launch of a new “member” of the L003 Sneaker line, named L003 NEO. With a look that is said to be “tougher” than its predecessor, the L003 NEO is a shoe that bridges the gap between the concepts of sneakers and fashion shoes on the Lacoste catwalk.
It can be said that L003 is Lacoste’s ambassador when it wants to become an inspirational brand that combines fashion and sports. L003 NEO is a milestone, opening an endless source of inspiration for the breakthrough sports shoes; constantly moving, merging the two worlds; colliding and blending details, the brand’s heritage, and contemporary values.
L003 NEO implicitly acknowledges the pioneering achievements of founder René Lacoste, praising innovative movements, and breaking the norms of the inherent combination of sports and fashion.
The inspiration for the shoes comes from the image of a neon green and white tennis ball. The ball represents tennis, constantly moving on the court, with strong motivating energy, daring, unpredictable, and constantly changing. L003 NEO easily conquers sports-loving souls with bold colors and a haughty look a bit Chunky Sneaker.
L003 NEO makes us immediately think of a Tennis ball not only because of the color but also in the unique suede combination on the back (quarter) and toe. Occupying the majority of the design is Neoprene rubber mixed with fabric and mesh, leather. This helps the L003 NEO breakthrough in “bounce” or support for the foot when moving continuously, while the form hugs the shape of the foot, and the material distribution according to ergonomics helps limit injuries.
Not stopping there, the pride of the shoes comes from the environmentally friendly EVA foam sole; Damping; and offers high frictional performance with a modern design. The prominent crocodile logo and the coordinates of Lacoste’s first factory and headquarters in France confirm that you have officially entered the world of Lacoste.
Accompanying the campaign are two faces that are no strangers to the US-UK music industry, Ella Mai and Midwest. Both ambassadors are young artists, constantly conquering the heights in the fields they pursue.
Ellen Mai, an R&B singer from London with Jamaican and Irish blood, is the owner of many prestigious awards and nominations. Meanwhile, American rapper Midwest is expected to become the world’s new hip-hop icon.
Two lifestyles encapsulate youthful, breakthrough, and unlimited energy in the space of creativity and timelessness.
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