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Sneaker l003 neo the new icon of the sports fashion village
Mar
Starting from a shoe on the runway, L003 NEO became Lacoste’s inspiration in integrating sport into fashion. It can be said that this is a new land that has both the attraction of the fashion world while preserving practicality, sports spirit, and complete ergonomics.
Sneaker l003 neo the new icon of the sports fashion village
At the beginning of 2023, the “crocodile” house launched the L003 line of Sneakers, named L003 NEO with a look that is said to be tougher than its predecessor – L003 Active. As a spokesperson for Lacoste, the L003 is a design that bridges the gap between the concepts of sports shoes and performance shoes.
In particular, L003 NEO is a milestone, opening an endless source of inspiration for a breakthrough shoe model when combining heritage details with contemporary values. Acknowledging the pioneering achievements of Rene Lacoste, the L003 NEO celebrates innovative and normative movements that combine sport and fashion.
Inspired by the tennis ball that is constantly moving on the court with strong energy, daring and unpredictable, L003 NEO conquers the world with its personality color and Chunky Sneaker-like shape. Neoprene rubber mixed with fabric, mesh, and leather is the base material, while suede is emphasized on the back and toe, helping the L003 NEO perfectly reproduce the image of a tennis ball. Not only breakthrough in bounce, but this design also supports the foot when moving continuously. In addition, the material distribution according to ergonomics and the shape of NEO’s foot-hugging shoes contribute to limiting injuries to the wearer.
Not stopping there, the sole is made from environmentally friendly EVA foam, providing high friction performance and the modern design is the outstanding plus point of L003 NEO. However, the brand crocodile logo with the coordinates of the first factory and headquarters in France is like a ticket to welcome you to the world of Lacoste.
Accompanying the campaign are two familiar faces of the US-UK music industry: Ella Mai and Midwest. If Ella Mai – the R&B singer from London, is the owner of many prestigious awards and nominations, then the American rapper – Midwest is expected to become a hip-hop icon of the new era. The common point when the Lacoste ambassadors are all young artists, always wanting to break through all limits and constantly conquer the heights in the fields they pursue.
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