The message of breaking through limitless potential from fear in the promotion campaign of the h&m and no fear collection

The message of breaking through limitless potential from fear in the promotion campaign of the h&m and no fear collection

Fall 2021, H&M partners with iconic American streetwear and skate brand No Fear in a new collection, redefining fear in a premiere advertising campaign aimed at young people around the world. : It is fear that can create the power to unleash limitless potentials.

The message of breaking through limitless potential from fear in the promotion campaign of the h&m and no fear collection

Founded in 1989, No Fear became popular in the ’90s and early 2000s. And Fall 2021, the brand is back with a skateboarding-inspired streetwear collection. Among them are some products co-created by The Skate Kitchen – a women’s skate group in New York.

The Skate Kitchen also joins the campaign as co-creators and models for the global launch shoot. The collection combines oversized and tight shapes, modified and upgraded from basic products while using unique graphic designs.

The promotional campaign for the BST is aimed at arousing the spirit of “No Fear” with young people. The collection features 23 products including oversized t-shirts, crop tops, shirts, sweatshirts, hoodies, baseball jackets, sportswear and running wear, all of which carry the collection’s logos or drawings.

Outstanding graphics. Besides, 11 models of accessories, including bags, woolen hats, beret hats, sneakers, and turbans were also introduced. The main color palette of the collection is vividly combined with green, black and white; The products co-created with The Skate Kitchen feature a palette of beige, khaki brown, green and black.

The Skate Kitchen features Rachelle Vinberg, Ajani Russell, Ardelia “Dede” Lovelace, Moonbear, Brenn Lorenzo and Jules Lorenzo. They support inclusion with the goal of a better and more equal world, and are unafraid to take on challenges, willing to try new things and make new things familiar.

Rachelle Vinberg, member of The Skate Kitchen, shared: “ Everyone has a fear and the fearless mindset is to look at the fear and do it. ” In Vietnam, StuMax, a familiar face in the Skate/Longboard community in Vietnam as well as in the world, was chosen as the representative for the collection of BST promotional photos.

The rebellious personality but not lacking in femininity and the spirit of always seeking to expand the limits of her abilities through many other roles are the reasons why, more than anyone else, she can be the one to help spread the word. The message that the H&M x No Fear collection is aiming for.

THE ITALIAN LUXURY FASHION HOUSE INTRODUCES A COLLECTION THAT HONORS THE DISTINCT PERSONALITY OF WOMEN

High-end fashion brand from Italy’s fashion capital PINKO officially appeared in Vietnam at the beginning of this November and introduced a new collection that honors the individual charm of women.

Owning more than 1,500 shopping locations around the world, PINKO is now present in Ho Chi Minh City with impressive designs. The popular brand officially launched its first store on the 2nd floor of Saigon Center shopping mall, one of the familiar destinations of fashionistas.

Launched in the early 90s by Pietro Negra and Cristina Rubini, PINKO represents what is original, independent and positive, reflecting each woman’s unique individuality. With colorful, innovative and impressive designs, the brand’s mission is to help women become confident and attractive.

PINKO’s product lines include: Pre-collection, Denim, C-Clique and Black. The Love Bag is known as the brand’s iconic product with the legendary swallow logo design. This is a symbol that carries the meaning of unlimited freedom, which is also the spirit that PINKO wants to aim for.

In 2021, PINKO launches the Autumn-Winter 2021 collection with a blend of the classic and romantic style of the 70s and the personality of the rock ‘n’ roll of the 90s. Patterned mini dresses. Elegant, feminine jacquard combined with stylish leather boots and a bold plaid jacket creates a personality but equally seductive and mysterious.

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