Tommy Hilfiger announced the Spring 2022 campaign with the theme “Make Your Move” featuring artist Anthony Ramos – Grammy Award, Golden Globe and Emmy Award-winning nominee.
Tommy hilfiger celebrates iconic style with spring 2022 make your move campaign
The campaign mixes modern preppy styles from the TOMMY HILFIGER Spring 2022 collection with the worlds of Anthony’s music and pop culture, bringing a breath of fresh air to iconic designs.
The global campaign will be available online on all Tommy Hilfiger social channels from April 2022, at select TOMMY HILFIGER flagship stores there will be many changes to create a big buzz for the campaign. In front of the flagship store, there will be a QR code scanning activity to trigger Instagram models to perform dance moves, invite fans to take pictures with them and share on social channels.
With the #MoveWithTommy activation on TikTok taking place this April, fans and friends can get a taste of Modern Prep for the Grammy -nominated rapper Ludacris’ “Stand Up” soundtrack.. The song “Stand Up” will be featured on all audio video content throughout the Spring campaign as well as across the brand’s social activities and digital advertising platforms including Facebook, Instagram, TikTok, and more. YouTube and Snapchat.
Tommy Hilfiger said: “The collection is a reinterpretation of the brand’s iconic heritage for the future, transforming the preppy style in a new, more vivid way in every detail. For me, fashion is a way of celebrating individuality and expressing individuality. This is the guiding principle in everything Anthony does, and at the same time becomes the focus of this campaign. We are applying the latest technology to bring this message to our fans around the world and are pleased to invite them to ‘Make Your Move’.”
Throughout the campaign, Anthony Ramos introduces modern preppy style in new silhouettes, including double pleated chino pants as well as new prints like striped cardigans. The “Make Your Move” campaign also features a host of talents, including models Luka Sabbat, Georgia Palmer, Meghan Roche, Soo Joo Park , Alton Mason and Liam Kelly, and cast dancers. choose.
“When you Make Your Move, you are showing the world what you were made of – what you have ,” says Anthony Ramos . It’s about trusting your instincts and never forgetting where you came from. I love it when you bring the modern preppy style to the ‘Make Your Move’ spirit, as if you’re seeing an empty canvas come to life. This campaign paves the way for everyone’s self-expression, and the difference each of us makes to be amazing . ”
Multi-talented artist Anthony Ramos is also an ardent supporter of how people celebrate their stories. He is best known for his dual roles as John Laurens and Philip Hamilton in the TONY award-winning musical and feature film Hamilton. Anthony also starred in Jon M. Chu’s feature film The New York Dream. Anthony released his second Love and Lies album last June and will soon star in the sequel to Paramount’s Beast Rises as well as Marvel’s much-anticipated series of films. call Iron Heart.
The TOMMY HILFIGER Spring 2022 collection continues to celebrate self-expression with key designs that include men’s jackets, Ithaca striped shorts, and button-down collared shirts . Women’s wear has a simple, preppy vibe, brought to life through relaxed silhouettes, flexible proportions, and simple style as seen in a long coat with an exaggerated collar, pants Flared chinos and patterned knitted skirts .
With the motto “Wastes Nothing and Welcomes All”, the TOMMY HILFIGER spring 2022 collection is made using more sustainable methods and materials . The collection begins to be sold at TOMMY HILFIGER stores in Vietnam and ACFC ‘s online websitefrom April 14, 2022.
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