In the Spring-Summer 2023 collection and the “Unpack Tomorrow” campaign, TUMI launched many new iconic products. With each section, TUMI will feature one of the world’s prominent sports and entertainment stars in different fields.
Tumi introduces “Tumi crew” members in the “unpack tomorrow” campaign
February 15, 2023, TUMI launched its latest global campaign – “Unpack Tomorrow”, illustrating the importance of reliable travel products to users. The campaign, produced by director Todd Tourso, consists of three short films over the course of the season, starring professional soccer player Richarlison de Andrade, actress and singer-songwriter Renée Rapp, and the return of a member of “TUMI Crew” – Formula 1 driver McLaren Lando Norris. “Unpack Tomorrow” recreates their journey in detail. The series will showcase the latest TUMI products across the Alpha Bravo, Voyageur, and McLaren Collections that make the lives of every sports and entertainment star. global becomes more seamless.
“IN THIS SPRING – SUMMER 2023 COLLECTION, WE ARE INSPIRED BY A GROUP OF CUSTOMERS WHO OFTEN TRAVEL FOR BUSINESS AND LEISURE PURPOSES. THE NEW COLLECTION IS DESIGNED SPECIFICALLY WITH THE NEEDS OF THE CUSTOMER IN MIND, PRESENTING ITEMS THAT SATISFY THE CRITERIA OF DURABILITY, FUNCTION, AND STYLE WHEREVER THEY GO.” – SAID VICTOR SANZ, CREATIVE DIRECTOR OF TUMI.
The first part of “Unpack Tomorrow” stars Brazilian professional footballer Richarlison, who helped his team reach the quarterfinals of the 2022 World Cup. The video captures Richarlison’s day with TUMI. in each activity. Not only possessing a large capacity, the Alpha Bravo collection also introduces TUMI’s iconic new product series with a color scheme suitable for the majority of users.
In the same section, Son Heung-min will share his favorite pieces from the Alpha Bravo Collection. “In my second year of working with TUMI, I can prove that my bags are designed for long-term use and companionship.” – Son said.
The remaining “Unpack Tomorrow” videos will be released in March and April as an affirmation of the quality of TUMI always at the forefront of the “nomadic” travel movement – people who love life moving from this place to another place. In March of this year, the campaign sequel was led by musical actress Renée Rapp.
Not only highlighting how the young star brings TUMI anywhere, but the video also opens the door for the return of the Voyageur collection for women – one of TUMI’s favorite collections. Voyageur prides itself on utilizing recycled materials in its core designs. With a constant focus on versatility and enhanced functionality, the brand will redefine style with trending nylon.
Meanwhile, April was stirred with the return of TUMI Crew member – F1 driver Lando Norris with the McLaren BST, celebrating McLaren’s 60th anniversary. Featuring a signature papaya orange design, Lando’s campaign videos will follow the racing superstar on his travels. Also introduced a McLaren Artura and the performance of the companion TUMI bag.
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