What’s in alpha industries – the jacket is favored by a series of “celebs” that are popular?

What's in alpha industries – the jacket is favored by a series of "celebs" that are popular?

BTS, Lisa (BLACKPINK), G-Dragon, Tom Cruise, Kendall Jenner, Gigi Hadid, Hailey Beiber, Kanye West or politicians like Former President Barack Obama all favor Alpha Industries jackets. They will be officially available in the Vietnamese market in this year’s SP23 season.

What’s in alpha industries – the jacket is favored by a series of “celebs” that are popular?

Alpha Industries was founded in 1959, responsible for the design and supply of “outwear” for the US military. Immediately the iconic coat silhouettes often seen on the catwalk were the MA-1 and M-65, the N-3B was released and marked the first era of the bomber in America. They are highly appreciated and can also be called the first techwear in terms of materials when they can protect the wearer from difficult weather conditions, high applicability and flexibility.

Since then, Alpha Industries became one of the largest military equipment suppliers in the US at that time before being known as a genderless fashion street-wear brand, promoting individuality and leading the trend of clothing. to boldly develop worldwide with a large margin on the fashion and music catwalks. It can be said that the jacket models from the brand have been dubbed the Hollywood Jacket in movies and even politics.

MA-1 Flight Jacket – The bomber ushered in a new jacket bodybuilding empire, forerunners from the apparel factory and only officially entered the commercial fashion market in the 1970s, from which the MA-1 Flight Jackets or bomber pilot jackets officially took over the retail street fashion market at that time and brought the bomber jacket trend to a new level.

After many transformations and refinements, the MA-1 bomber is highly regarded in the fashion industry and is a historical witness throughout the time Alpha Industries entered the commercial market.

Besides Varsity Jacket, Alpha Industries brand is also one of the ancestors of the jacket industry with the premise of Bomber Jacket MA-1. This “historical witness” is often accompanied by great people, famous people of the golden age of Hollywood action movies. Today, many modern versions have been released through improvements and combinations to become jackets sought by fans as well as the Eurasian entertainment industry.

Because they were specially designed for missions in the sky, the aviator vests could withstand the harshest conditions of the 1960s. They help keep the body warm when the temperature is low at high altitudes, the material is usually leather or nylon to block the wind, waterproof but still light and easy to pack.

It’s not without reason that they’re loved by A-listers from around the world. Trendy, creative, and personal with each set of collabs and patches attached to the side of the shirt. Alpha Industries also invaded the Asian fashion world, specifically K-pop, with limited edition collabs.

Featuring a timeless design and continuously improved to enhance practicality, the interior is lined with fleece with machined sides to create a puff to keep more hot air inside. As much as possible, the bomber keeps the wearer warm in the cold season while still absorbing sweat with the cotton sateen at the neck.

Besides, this vest is lightweight and waterproof and its original design often has a luminous lining – making it easier for rescue teams to find the pilot when they are unfortunate.

Alpha Industries’ hit bomber jacket will be officially sold with an authorized senior partner in Vietnam – Sneaker Buzz according to the retail price bracket from January 19 at stores nationwide. This will open up opportunities for street fashionistas to touch limited editions such as Vetements, BAPE, Stussy, NASA, or C2H4 x MastermindJapan, etc.

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