Why did Telfair become a global craze in the bag game?

Why did Telfair become a global craze in the bag game?

Telfar’s story was written by a Liberian-American designer during the pandemic. He is considered an “eccentric” creator who has shaken the fashion market with designs that describe himself as “not for you, for everyone”.

Why did Telfair become a global craze in the bag game?

Telfar is a gender-neutral brand known for its distinctive approach to art and design, combining fashion to express individual aspirations for freedom, sustainability, and inclusiveness. people of color. In recent times, Telfar handbags have created an “earthquake” in the luxury industry and are the desire of many followers. So what is the reason behind Telfar’s resounding and revolutionary success?

Telfar Clemens grew up in New York and found her dream in high school. He founded his own brand in 2005 while studying at Pace University. At that time, Telfar’s design was only worn by like-minded classmates and a close group of people of color who were immersed in the party scene in New York. Inspired by the cultural quintessence and image of the city’s neighborhoods, and combined with a gender-neutral target and a “soft” price tag, Clemens clothing creates a refreshing change.

Telfar Clemens is a talented designer without formal training. In the past, he was deprived of many opportunities because of his gender, background, and skin color. That is why in fashion and business, he emphasizes the importance of connecting the community regardless of differences in nationality, skin color, gender, or anything else.

Despite admiring designers such as Jean Paul Gaultier and Vivienne Westwood for blurring the gender line in fashion, Telfar still brings a breath of fresh air to the design of clothing and accessories, in particular. is a bag. The list of “hard fans” of Telfar ranges from top female stars to stylish girls on the street.

What you see in Telfar is strength, versatility, genderlessness, and a very personal identity that breaks fashion conventions with an overarching aesthetic, simple yet sophisticated. The Telfar bag is not only an accessory that carries spiritual values ​​deeply imbued with the consciousness of people of color and the LGBT+ community, but it is also laying the foundation for their pioneering in today’s fashion industry. and tomorrow.

Telfar’s efforts began to pay off with the explosive popularity of the vegan leather Shopping Bag (aka Bushwick Birkin) which is super simple and keeps selling out. This “market” bag is so sought after that they “disappear” in just a few minutes. Shopping Bag bolded the name Telfar Clemens on the fashion map. All the devotees and their mothers are trying to get a Telfar bag. Telfar’s seemingly overnight popularity led the New York Times to call 2020 the “Year of Telfar.”

Telfar is usually distributed in very limited quantities. At times, the scarcity of Telfar handbags made them the coveted desire of the entire fashion community. The surprise addition earlier this summer caused a frenzy on Twitter. Everything “sold out” in less than an hour and appeared on resale sites at “excessive” prices.

Black-owned fashion brand Telfar is raising the bar when it comes to value in the resale market. According to the Rebags 2022 Clair report, Telfar Clemens’ creation has surpassed established brands in terms of its ability to maintain value in the secondary market. Rebag CEO Charles Gorra said: “Telfar items have an average retention value of 195% on the resale market, which means they are almost twice as profitable as the original purchase. On the other hand, Hermès is rated to deliver an average retention value of 102% and is followed by Louis Vuitton at 82% and Chanel at 87%, respectively.

In the dynamic economic environment of New York, the brand is also known for its distinctive marketing strategy. First of all, brand ambassadors are not just ordinary celebrities. On social channels, all “feedback photos” of people buying Telfar bags are reposted and used as promotional images, because Telfar wants to interact more closely with consumers.

Telfar Clemens takes great care of its loyal customers. After constantly selling out, in August 2020, the brand launched a “bag security program” to create buying opportunities for late-time believers. By opening the order list within 24 hours, anyone anywhere can pre-order a bag in the color and size they desire. Telfar also comes in a variety of colors to please its loyal fans. The ultimate goal of Clemens is to create a pioneering high-fashion brand that promotes association.

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