Chau Bui: “Charles & Keith x Chau Bui is an honor for Chau”

Through an exclusive collection with Charles & Keith, Chau Bui wishes to inspire young people to confidently express their own fashion personality because fashion is unlimited.

Chau Bui: “Charles & Keith x Chau Bui is an honor for Chau”

As one of the famous fashionistas in Vietnam, Chau Bui often appears on the front row in many prestigious shows. In March 2023, having just returned from Fall-Winter Fashion Week in Milan and Paris, she inspired young people when she launched the CHARLES & KEITH X CHAU BUI collection in collaboration with famous fashion brands. from the island nation of Singapore.

The process of making this exclusive collection is a time when Chau is very interested in what comes from within, about the spirit and the human moments. Chau wishes to show the opposites in the dark and light aspects of life, maturity with different emotions of each individual. Chau was inspired by her own changes, opposite emotions, and nuances. Chau feels that zebra motifs represent her personality best: always dynamic, free, and “wild” in her own way.

Regarding this collaboration with CHARLES & KEITH, it is an honor for Chau to express what he wants with a brand that is loved by many people. Through the collection, Chau wants to show two opposing personalities of people with colors and textures. I pursue many different styles depending on how I feel at the time. The CHARLES & KEITH X CHAU BUI collection conveys the spirit of being enterprising and dedication to everything around. That is still the value that I love and want to convey.

Chau thinks fashion style is associated with people and their own personalities in daily life. At work, Chau is quite rebellious, tough, fierce, and somewhat masculine. That shows very clearly when people see Chau Bui’s image in projects. Next to her loved ones, Chau is strangely feminine and gentle. In those moments, Chau returned to a bright, gentle style that few people see. Chau thinks that every emotion Chau has.

Every style is Chau. Because her personal style is diverse and can change flexibly, Chau always chooses clothes that are suitable for the situation and spirit of the place where she comes from. And in the same spirit, Chau believes that you will find an item that suits your style through the two opposing personalities of the collection.

From the early days of pursuing a career as a fashionista, Chau has always wanted to experience and try new styles and fashion trends, thereby shaping her own style. CHARLES & KEITH X CHAU BUI includes familiar women’s accessories such as handbags, heels, and purses. The collection was developed with two distinct shades: Bright (light side) and Dark (dark side).

In particular, the sweetness and youth are shown through bright colors such as pink and blue in Bright. On the contrary, the sharpness and personality will be expressed through the dark colors of black. Although the two colors are as different as two opposing personality traits in each individual, these are like two pieces that harmoniously complement each other to fully enhance the personality and attractiveness of women.

In fashion, Chau has achieved many great goals as well as special experiences. Chau always wants to keep experimenting and conquering new things. Recently, Chau has been thinking a lot about bringing value to the community besides the activities that convey the fashion spirit before. Ready to go beyond the limit, and not afraid of difficulties, Chau decided to make an exclusive collection that brings a lot of value to the community.

When she had an idea for a fashion gift, Chau immediately thought of cooperating with CHARLES & KEITH – one of the close brands that accompanied Chau in the past time. But not only because of this “closer relationship”! People can see Chau incorporating a lot of CHARLES & KEITH designs into the daily mix. Many people think fashionistas must have a huge wardrobe.

But for Chau, clothes are not a matter of quantity, but fashion shows in the aesthetic thinking of the dresser. With items from CHARLES & KEITH, Chau can combine to create many different outfits. In particular, there are products that have accompanied Chau for a long time, but there are still no signs of having to “separate”. So through this cooperation with CHARLES & KEITH, Chau wishes to achieve the goal of adding value to the community, helping to inspire and spread confidence to everyone.

On the occasion of honoring Vietnamese women, Chau wishes all mothers, grandmothers, aunts, sisters, and friends always beautiful, healthy, and happy every day. In particular, everyone remembers to keep positive energy and always be confident in themselves!