Style
Classic cabin – a suitcase with pride in german engineering that accompanies the discerning traveler
Oct
In the latest promotional campaign, RIMOWA chooses to honor the core value that makes endless journeys everywhere: German engineering.
Classic cabin – a suitcase with pride in german engineering that accompanies the discerning traveler
With the classic Classic Cabin suitcase, the brand revives its original value. Using the title “Ingenieurskunst” – a German word for “Art in Engineering”, the brand reveals a poetic view of the crafting, materials, and manufacturing processes that make up the pieces. suitcase with outstanding performance.
The campaign takes us on a journey around the world, with installations at multiple locations such as the tribute to the brand’s signature aluminum; At the same time, the company also honors German engineering as an art school. Constructed from 6,000 rivets, 180 anodized aluminum panels, and a Classic Cabin case, the installations showcase the meticulous craftsmanship of the iconic suitcase: from the harmony of From the raw materials, chrome and matte used to make the products, down to the blend of heavy machinery and fine craftsmanship has been fully understood by the engineering team.
The story opens with a simple premise: although the Classic Cabin suitcase is made in Germany, it is built to accompany travelers anywhere, around the world. And thanks to the lifetime warranty policy for suitcases purchased from July 25, 2022, which applies to all functions of the RIMOWA suitcase during its lifetime, it will become a reliable companion in your life. A full life cycle of adventure.
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