Style
Efforts to protect the environment and the sustainability of fashion
Jan
Climate change is a burning issue for the fashion industry, to the extent that many major brands are gradually using eco-friendly materials and emphasizing the need for sustainability in fashion. But when Vivienne Westwood started talking about sustainability in the 1980s, she was branded as an “outlier”.
Efforts to protect the environment and the sustainability of fashion
Since then, she has actively used Savile Row’s traditional tailoring techniques and has taken the way garments are made, considering the supply chain. In 2012, Vivienne walked the runway at London Fashion Week wearing a T-shirt that read “climate revolution”. And in 2015, she even drove a tank near the home of former prime minister David Cameron to protest the mining.
“Buy less, choose carefully, use for a long time” is the most famous saying related to the sustainable fashion of female designers. Vivienne Westwood has used her brand voice to raise awareness of the environmental impact of overconsumption. Clearly recognizing the contrast between the fashion industry and her sustainable environmental values, “Red Hair Queen” has made a commitment to regulate the way clothing and accessories are produced. conditions, in order to create the most “sustainable” quality products possible. The Vivienne Westwood brand uses recycled or eco-friendly fabrics such as linen, organic cotton, bamboo fiber, and natural colorful duffel.
Over the past few years, gender-neutral fashion has become a trend targeted by many big brands, as well as receiving responses from celebrities such as Brad Pitt, Harry Styles, Bad Bunny, etc. would not have happened without Vivienne Westwood. From the early years of her career, she quickly pushed the boundaries of gender in fashion, bringing men in skirts and women in less-than-flattering suits to the catwalk.
Vivienne Westwood’s genderless designs first earned her the title “Queen of Punk” back in the 1970s, and her Spring/Summer 2017 menswear show also featured celebrities girls in men’s shorts and men with long hair in skirts. Since the 80s, when the “Time Machine” collection was released with male models wearing pearl bracelets, the media mocked Vivienne for that “irrational” combination. But she also did not hesitate to reply: ” You will probably see your banker in 5 years in that suit.” – demonstrating a vision and confidence that was far ahead of its time.
Many people may laugh at the spirit of the de-genderization of women’s fashion at the time, but by far, it has become an integral part of modern fashion. And to promote gender-neutral fashion, Vivienne Westwood has announced that she is officially merging her menswear and womenswear collections, by dropping the Red Label clothing line.
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