ELLE has penetrated into each “cell” during the “evolution” of CHANEL’s pineapple hat design journey; from vegan materials to a wave of recycled fashion … Everything is a living brick that forms the core of the billion dollar industry’s ethical and environmental impact.
Enter the luxury era of vegan fashion with new materials
Promising developments belong to the material. Everything from orange peels to algae to mushrooms is used to create alternative fabrics. Pineapple skin has appeared in the collections of Hugo Boss, CHANEL and H&M. Wine leather was created to replace cowhide at Ganni; Gucci has also launched its own vegan leather. But so far, the quality of these fabrics is still not up to the standard to satisfy high-class guests.
Matt Scullin is the CEO of biotech company MycoWorks. He and his colleagues have discovered a revolutionary method for harvesting the mycelium – the vegetative part of a fungus consisting of a large number of “colonies” found in soil. Unlike mushroom skin (a type of vegan leather usually created from plant waste or fungal tissue using adhesive, pressing and pressing techniques), Mycoworks technology allows humans to interfere in the natural growth process.
nature of the fungus to “manipulate” the cellular order, thereby creating a surface layer with outstanding toughness and durability. This achievement attracts luxury fashion houses as it gives the fashion giants control over the quality of the materials. Fine Mycelium fabrics can be fully customized in terms of strength, construction,
Most recently, Hermès has partnered with Mycoworks to release a bag made of Mycelium fabric called Sylvania. Cowhide is the most harmful fashion material for the environment. It is a byproduct of livestock farming, every farm is forced to emit a lot of methane and nitrous oxide – the leading causes of climate change – and by some estimates the cause. produces more greenhouse gas emissions than all means of transport in the world.
When asked Yvonne Taylor – Senior manager of development cooperation projects with British businesses at the animal rights charity PETA, is the status of “vegan” leather growing? “Vegan leather is not only better quality, has a longer shelf life, it is actually more sustainable,” she says, pointing to the fact that this change is happening in response to the needs of consumers. Consumers are more aware and conscious of their dressing habits.
But did MycoWorks get a mixed reaction from the fashion industry when their Fine Mycelium leather was first hit the market? According to Scullin: “Any new technology has challenges in communicating and building awareness with the public. We introduced a whole new material to the world. Everyone feels strange at first, but they are also more curious and excited when they see a new turn for fashion. We are in an era where customers will demand more transparency, clarity and accountability in every product they buy.
Our Fine Mycelium Fabrics are more different than anyone has ever seen and seen. Because more than an ideal solution that cannot be applied on a large scale, we really put quality first. We want customers to walk in a pair of designer leather shoes and carry bagsluxury, feel the luxury according to the inherent standards, but there is no bloodshed in the animal world.
Brands and consumers won’t have to sacrifice lavish values for sustainability, it’s value that leads to execution and widespread execution to impact.” Scullin says that whenever a potential partner gets their hands on their document, the spotlight is on MycoWorks. “Hundreds of hearing is not equal to seeing, we let brands feel and evaluate the potential of Fine Mycelium for themselves. Winged words were uttered and to their surprise, it was completely devoid of any animal ingredients.”
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