As usual, in the jubilant atmosphere of preparing for the approaching Lunar New Year, luxury fashion brands began to launch promotional campaigns filled with spring colors. Floral details, especially the rabbit motif – the mascot of 2023 are dotted on the costume and accessory designs, spreading the spirit of optimism, luck, and happiness to fashionistas in the world. New Year.
How do luxury brands incorporate the mascot of 2023 into their spring collections?
Dolce & Gabbana light up New Year’s Day with the colorful Lunar New Year 2023 capsule collection. Spring is the season of millions of flowers blooming, and trees sprouting, symbolizing vitality, affluence and optimism before the changing season. Based on that spirit, the duo of designers Domenico Dolce and Stefano Gabbana have blown the spring breeze into the design of costumes and fashion accessories for this Tet holiday such as baseball caps, bowling shirts, slim jeans, tops Classic t-shirts, joggers, silk dresses… With the rabbit motif – the mascot of 2023, floral motifs, this will be a great spring travel collection for Dolce & Gabbana followers.
Playful but still luxurious is all that Gucci brings in the capsule collection to celebrate the Lunar New Year 2023. The cute little bunnies become the main characters in the BST promotional frames. In the Italian luxury brand’s “herbaceous” garden, Ready-to-wear designs, bags, shoes, jewelry, and watches are tinged with vibrant spring colors. If the women’s fashion line loves to pamper ladies with eye-catching silk blouses, and skirts bearing a nostalgic impression with contrasting geometric patterns, then in the menswear array, men seem to be transformed into men. Recall the mischievous childhood days, playing with colorful colors and textures on sportswear.
Leading Italian fashion house Valentino sends greetings to the Lunar New Year 2023 with a campaign to promote the spring collection capsule with red as the main color, with the participation of sisters Ton Le – Ton Diem. By connecting the past and the future on Pierpaolo Piccioli’s “branded” designs, the collection honors Asian traditions with the reunion of the Lunar New Year.
The sparkling night sky in a place far away creates a special moment for the festival. The rays of light reflected on the glossy, feminine materials of the handbags sound like the call of the “party queens” when it’s time to go to the street for spring travel. That is the message that Miu Miu wants to send through the new Lunar New Year 2023 Collection. In this promotional campaign, actress and brand ambassador Qiu Tian and singer Amber Kou represent modern women in trendy neoclassical Preppy outfits.
Italian luxury brand Givenchy and leading animation studio Disney collaborated to launch a collection to celebrate the Spring of the Rabbit year 2023 as well as the 100th anniversary of Disney’s founding. In this collection, Creative Director Matthew Williams looks for inspiration from Asia to Europe, from New York to Paris, from Los Angeles to Shanghai, and from Tokyo to the rest of the world. The collection blends Oswald’s spirit of innocence and dynamism in the Disney world with the Givenchy aesthetic to paint a bright spring picture.
Not standing outside the bustling playground of the Lunar New Year 2023, the Self-Portrait brand introduces the Lunar New Year 2023 collection with a promotional campaign by photographer Alexandra Leese. In this campaign, Creative Director Han Chong collaborated with stylist Audrey Hu, hair stylist Kiyoko Odo and makeup artist Anne Sophie Costa to bring bold frames with the atmosphere of the traditional Asian New Year. The collection features designs for women and children, including dresses inspired by the famous cheongsam of Chinese culture.
Inspired by Chinese culture, Ferragamo brings the quintessence of Italian fashion to weave the dream of prosperity, comfort, and satisfaction in the new year with the Lunar New Year 2023 Collection. With this spring collection, Creative Director Maximilian Davis features the rabbit – one of the 12 Chinese zodiac signs – in his costume and accessory designs with a red and white background.
With the Tommy Hilfiger x Miffy collab, the rabbit motif plays a central role with the famous cartoon character created by Dick Bruna. Thanks to that, the Lunar New Year 2023 Collection has youthful and witty colors with Tommy Hilfiger’s iconic color palette of white, red, and blue.
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