Two seasons have passed why hasn’t the green color cooled down?

Two seasons have passed why hasn't the green color cooled down?

Green, green, forever green, keep filling your wardrobe with green because this trend will stay “hot” for a long time as a symbol of sustainable fashion dreams and nostalgia for the past. early technology.

Two seasons have passed why hasn’t the green color cooled down?

Most of us know green is one of the dominant colors in 2021. Even if Daniel Lee – who brilliantly luxuriated in this color to found the “green dynasty” in Bottega Veneta has left. , the green era continues to expand in the fashion world under the promotion of not only Bottega but also other fashion houses.

If Versace’s Ready-to-wear collection is a “playground” of neon green, Dior uses kelly green combined with pink, orange, and yellow tones to recreate the brilliant picture of 60s fashion, then designer Stella McCartney sent her ice floor a soft mint green and sustainable fabrics at Paris Fashion Week Spring-Summer 2022.

Green also covers social media with its vivid shades. If you walk around Instagram, it will not be difficult to come across extremely “trendy” color-blocking mixes of believers in which green is a bright component. An avid fan of the color blue is Hailey Bieber. Before the house hunted for green as it is today, she signaled its “sweeping” future with a photo of Bottega Veneta wearing a life jacket and mini Jodie bag.

As a matter of fact, most fashion houses are releasing green versions of their 2022 IT-Bags and footwear. Only the trend maker is Bottega, the brand’s policy of limiting the number of blue colors for “sales warriors” such as Cassette bags, and Jodie bags, … this brand makes green a “rare thing” and ignites thirst. in the world of graves.

The “wild” technology of the 90s also became a great source of inspiration for designers. Here, the basic colors of the computer screen, the green screen in the cinema with the not-so-smooth image quality evoke many childhood memories for the Gen Z generation. The result of this nostalgia is style. retro-futurism with neon and metallic colors.

An external factor directly related to this trend is the Covid-19 pandemic. According to McKinsey’s report “The State of Fashion 2022,” consumers are inclined to vibrate with vibrant and bright tones as a way to soothe emotions in dark times. A similar case has happened before

according to trend forecaster, Geraldine Wharry: “After the global financial crisis in 2008, fashion fell in love with bright colors. A lot of the designs are inspired by the colors of the toys.” And green – a color representing nature is the best “sedative” to revive the life and regenerate energy.

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