Recently, the famous French jewelry brand Cartier has appointed actor Austin Butler as the brand’s newest Ambassador. With 15 years in the television and film industry, Austin will play the lead role of Elvis Presley in director Baz Luhrmann’s highly anticipated film ” Elvis” this summer.
Actor elvis austin butler named new cartier brand ambassador
“ We are delighted to welcome Austin to Cartier as our Regional Ambassador for North America ,” said Arnaud Carrez, Senior Vice President of Marketing, Cartier . Austin is a talented actor. He has a bold approach to life. And Austin’s fashion sense is also consistent with Cartier’s core values. ”
Possessing a classy, classic style, Austin – as a Brand Ambassador – will attend special Cartier events and use the brand’s designs on select red carpets, including the Lien Lien. Cannes Film Festival in May 2022.
“Elvis” will have its world premiere at the 75th Cannes Film Festival, before hitting theaters on June 24, 2022.
Austin Butler said: “ I am very happy and honored to work together. I have long admired Cartier’s innovative creativity. Really looking forward to the projects that we will do together in the future. ”
WHICH GEN 4 IDOLS HAVE THE POTENTIAL TO BECOME FASHION BRAND AMBASSADORS?
The Hallyu wave is becoming more and more popular, and brands have also recognized the huge potential of the Korean market. This brings a lot of opportunities for the next generation of Idols. Following the example of their seniors, who are the most promising Gen 4 faces to cooperate with big brands? Let’s explore with ELLE.
If Gen 2 is considered the “pave the way” of K-pop on the international map, Gen 3 brings the Hallyu wave “one step to the clouds” with the success beyond the expectations of BTS, BLACKPINK , Twice, …then the Gen 4 Idol generation promises to continue to “inherit” and maintain the position of K-pop in many areas other than music, such as fashion.
Besides the young faces who have been Ambassadors of luxury brands such as aespa – Givenchy, Jang Wonyoung (IVE) – Miu Miu, Gen 4 is still full of names that promise to “make a story” at the stadium. Play this challenging international fashion.
As one of the most famous female idols today, Yuna has many times made people “stand still” with an admirable golden-ratio body. With youthful features in her twenties, the youngest ITZY family is very suitable for ” sporty ” brands such as Calvin Klein or adidas . On the cover of NYLON in Calvin Klein’s outfit, Yuna exudes the aura of a genuine “sport girl”. Unlike the sexy aura that senior Jennie (BLACKPINK) left behind, she blew into this brand a fresh, dynamic and more Gen Z vibe .
She and her team members have also “pocketed” quite a few commercial contracts with adidas. Yuna herself has had some impressive moments when wearing the brand’s designs, especially the eye-catching look in the promotion of Ultra Boost 22 in Dazed Korea magazine.
Contrary to the energy in Calvin Klein and adidas, she can easily “weigh” both more elegant and feminine concepts. That is proven through appearances in ELLE and Marie Claire magazines under the “support” of Burberry. Although she has not been promoted to individual activities under JYP, it is undeniable that Yuna is still the “golden face” in the list of potential Ambassadors because of her talent and charm.
IVE’s multi-talented team leader Yujin continues to prove her influence in the fashion field with her appearance in Versace ‘s global Spring Summer 2022 campaign . She brings a mature and seductive image, different from the group’s concept with the luxury Medusa bag line.
In this list, Yujin is the person who is exposed to many high-end brands in the shortest time. Although she has only debuted with IVE for less than half a year, she already has a “solo” spot on the cover of Marie Claire magazine with a Lola Bag and Burberry’s Spring-Summer collection.
The name Ahn Yujin is also indispensable in the list of a series of stars promoting the Fendace collection in collaboration between Fendi and Versace on Instagram. Most recently, she also attracted attention because she was one of the first Korean stars to wear the Gucci x adidas design .
Even the entire outfit she wore at her flight to Germany has not been officially on the market yet, a direct proof that confirms the value of this “dinosaur rookie”.
Leeseo is the next bright name from IVE. When she and Ahn Yujin promote Swarovski ‘s jewelry in Dazed Korea magazine, although she doesn’t have as much experience in pictorials as her two sisters in the same group, her pure beauty at the age of 15 still clearly shows her vivid and colorful beauty. of each crystal.
Leeseo’s latest highlight in the fashion industry is when she attended Seoul Fashion Week in March with her bandmate Rei. The girl is extremely “slay” with outstanding red hair and a more confident aura than before. Fans are eagerly waiting for a brilliant period of the youngest member of the IVE family, when her beauty and charisma are ripe to become the face of high-end brands.
Minnie has long been famous for her “lemongrass” style and charisma of a “genuine brooch”. Recently, the vocalist of (G)I-DLE and the group members appeared beautifully in Dazed Korea magazine to promote the Gucci x Adidas collection. After a successful comeback with “Tomboy”, (G)I-DLE’s brand value rose to 3rd place in May – a good sign for Minnie and the members to promote more individual activities.
She just attended the opening event of Miu Miu store at Galleria. Accompanying two brand ambassadors of the brand, Yoona and Wonyoung, Minnie is not overshadowed and still carries the spirit of a young and feminine “Miu Miu girl” with a Miu Wander bag in her hand.
Before that, Minnie also “separated” the sisters to carry a Prada Cleo bag in her hand to attend the “Prada Glow” pop-up store of the Italian fashion house. As one of the most active members with luxury brands, Minnie is a testament to her strong potential in both fashion and music, a good sign for fans who have always supported her. .
Referring to Yuqi, people will first remember the Fendi brand by the frequency of “dating” of the two. Not fixing a specific image, it is the flexibility in style orientation that is the factor that “retains” the female singer and the fashion house. Together, she and the brand “go through” a variety of styles. If during the promotion for the Fendi Peekaboo Capsule BST in 2021, she was a mature Yuqi, then when she “posted” for the Fendigraphy bag line in March, people saw her more arrogant and personality.
She also actively promotes every item from this fashion house, from woolen hats, sneakers to scarves. Will Yuqi “follow in” to the same house as Fendi? It still takes time to answer this question, but don’t forget that outside of the Korean market, the temperature in Tong Yuqi’s hometown of China (Yuqi’s real name) is not small.
Finally, it is impossible to ignore rookie LE SSERAFIM who is “storming” recently. One of the members who will “fall into the spotlight” of luxury brands is Kazuha, known as the “fan charmer” of the group. At the reopening event of the Alexander McQueen brand at Lotte, she received attention with her tall figure and very sympathetic beauty.
Although still not having much contact with luxury brands, Kazuha is still a name that is expected to leave a resonance in the fashion industry because of its luxurious aura and a “giant” HYBE LABELS group behind.
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