From a small studio specializing in “customizing” shoes in Singapore, today, designer Mark Ong has brought SBTG to become a prominent brand in the world streetwear village, attracting many famous names such as basketball legend Kobe Bryant or rapper Mike Shinoda of Linkin Park… It can be said that Mark Ong has been contributing to shaping Singapore’s sneaker culture on the world fashion map.
Mark ong the artist who designs custom shoes to conquer the world streetwear community
Mark Ong graduated from Temasek Polytechnic’s Department of Visual Communication. He has a special interest in “customizing” shoes since he was 15 years old, but he also thinks it is just a personal preference. Until 2003, when he won an international competition on the Nike Talk forum under the stage name Mr Sabotage, he realized this was his possible career.
Collection SBTG x Limited Edt x Asics GEL-LYTE™: Inspired by the monsoon atmosphere in the city of Singapore, SBTG has partnered with Singapore’s leading sports shoe retailer Limited Edt to launch the MONSOON PATROL collection. These are specially designed shoes that can adapt to the weather, and accentuate the sense of adventure through the military motifs imprinted with Asics Sportstyle’s iconic GEL-LYTE™.
Immediately after the competition, the Atmos sports shoe store in Japan contacted Mark to place a large order of up to 72 pairs of shoes. Without thinking much about the business brand name, Mark took the name SBTG (short for Sabotage) to get to work. And up to now, SBTG has officially become a valuable brand.
The product range is not only limited to sports shoes, but also extends to other areas of the fashion sector such as clothing, leather accessories, watches… SBTG has cooperated with famous sports shoe brands. such as Nike, Reebok, Asics, Puma,… and even brands that are not in the field of sports shoes such as Casio, G-Shock, etc.
In addition to his design talent, Mark Ong also loves to tell stories. This is also a strong point that makes his “custom” shoes always lively and meaningful. Born and raised in Singapore, a country with a diverse culture with interesting stories, Mark skillfully integrates those stories through his emotional designs.
New Balance Urban Islander x SBTG Limited Edt.: This collection embodies the idea of Singapore’s charming contrasts, being both a modern metropolis and a perfect tropical beach for a getaway. This is also the first collection marking New Balance’s cooperation with SBTG and Limited Etd .
SBTG is a domestic brand present in the Made With Passion project – a national initiative of Singapore to honor domestic brands that have inspired and positive spirit, turning passions into reality. Along with other local lifestyle brands, STBG is adding color and vibrancy to Singapore.
Before SBTG appeared, Singapore had a vibrant sneaker culture through the presence of big names in the sports shoe industry like Nike, adidas, New Balance, Asics,… and even high-end designer brands like Gucci , Louis Vuitton and Balenciaga. However, because of that, people’s impression of Singapore is just a modern shopping center with foreign brands.
In other words, Singapore has not yet had its own distinctive style that stands out in the world streetwear village. It was only when Mark Ong’s SBTG made a splash that Singapore’s sneaker culture really turned to a new page, both domestically and internationally.
Mark Ong is recognized as a pioneer in shoe design in Singapore. Being well-received by the streetwear community as well as top stars, passionately loved and continuously collaborating with famous brands in many different fields has helped Mark Ong bring SBTG to impress Singapore on the fashion map. international in general, and sneaker culture in particular. This beautiful story was successfully written thanks to one core thing encapsulated in two words: Passion.
Perhaps everyone knows that “Passion” is the foundation of Singapore’s economic and cultural development story. Because of that, this country is the most suitable place to nurture brands that come from passion like SBTG. And of course, Singapore is also an ideal destination for shopaholics who love such interesting stories.
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