Rosé BLACKPINK has been appointed a global ambassador by jewelry brand Tiffany & Co from April 2021. At that time, she started her mission with a campaign to promote the Tiffany Hardwear line. And now, almost a year later, Rosé is promoting this modern jewelry line once again with a spring campaign with Tiffany & Co.
Rose blackpink is minimalistic with tiffany & co hardwear jewelry
The campaign with global ambassador Rosé BLACKPINK for the Tiffany Hardwear jewelry line was shot in New York, by photographer Mario Sorrenti. New York is the birthplace of the passionate spirit of Tiffany Hardwear. This city is also the starting place for the collaboration between Rosé BLACKPINK and Tiffany & Co.
Rosé BLACKPINK continues to be faithful to her minimalist style. The female idol often appears in black outfits when walking around or going to parties, and black outfits are also the perfect background to help Tiffany Hardwear jewelry stand out.
Tiffany HardWear was first introduced in 2017. It is a creation of jewelry designer Francesca Amphitheaterof. Since its debut, Hardwear has become one of Tiffany & Co’s iconic jewelry collections.
Based on the inspiration of a 1971 bracelet in The Tiffany Archive, Tiffany Hardwear’s iconic design motif is large, industrial-style interlocking chains that celebrate beauty and dynamism. of New York City. It is also a favor for outstanding personalities here.
However, no matter how disruptive, the designs of Tiffany HardWear still have a balance between elegance, femininity and intense spirit.
During the early 2022 campaign, Rosé BLACKPINK wore more than just Tiffany Hardwear models. She also wears a necklace and bracelet in black titanium and 18K rose gold with diamonds. The design will be released this July. Additionally, an all-diamond necklace set to be introduced in November is also available.
LOUIS VUITTON INVESTS HEAVILY IN EXOTIC LEATHER HANDBAGS
In early 2022, the LVMH group announced the opening of two new leather workshops for the Louis Vuitton brand.
According to Louis Vuitton CEO Michael Burke, these two leather shops will employ 500 artisans specializing in crocodile, ostrich and python skins. It can be seen that Louis Vuitton has increased investment in the production of exotic leather handbags, which are famous areas of Hermès and Chanel.
Louis Vuitton’s two new workshops are located in the two towns of Vendôme and Azé, south of Paris.
In Vendôme, the LVMH group bought the Abbaye building with a history dating back to the 11th century. This place was once a Benedictine monastery and later a French cavalry barracks, now being restored at a cost of up to 20 million euros.
In Azé, the LVMH group built a modern, eco-friendly Oratoire workshop that reduces the energy used in leathermaking by up to 50% when compared to a traditional leather workshop. The Oratoire workshop in Azé is also the place to make prototype bags for the French brand.
At the inauguration ceremony, LVMH Group General Director Bernard Arnault and Louis Vuitton Director Michael Burke took French Economy Minister Bruno Le Maire to visit Abbaye factory.
Bruno Le Maire, hand in white gloves, examines Louis Vuitton’s alligator Capucines handbag, while listening to an employee explain the 350-step process of making this bag.
“I congratulate the LVMH group on the success of the group, which is very good for France,” said the French economy minister, referring to the group’s recruitment and training of 1800 artisans over the past five years. “At [this new factory], the pride of each artisan can be clearly seen when crafting Louis Vuitton handbags, a guarantee of unsurpassed French quality, always emphasizing craftsmanship over industrial manufacture. series”.
After fur, exotic leather is the next target of animal rights nonprofits. Having to kill an animal for the sake of a fashion piece that serves no purpose other than to demonstrate social status is brutal and callous, according to the groups. (Handbags made from cow, calf or sheep skin have not faced the same criticism because they come from livestock that are harvested for meat and milk.)
Under pressure from organizations, many fashion houses have stopped using exotic leather. A good example is Chanel, which announced the cessation of the line of exotic leather handbags from 2018.
Meanwhile, through the opening of two new workshops, Louis Vuitton has shown that it is strengthening this category of items. Louis Vuitton CEO Michael Burke also believes that the exploitation of exotic leather helps protect wildlife.
He also emphasized, by the end of 2022, Louis Vuitton will buy 100% of crocodile skin from crocodile farms that meet The Crocodile Standard standard of LVMH group. This standard, introduced in 2019, enhances transparency in the company’s exotic leather supply chain. According to the group, currently only farms from Australia, Zambia, Zimbabwe, Kenya and the US meet this standard.
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