Yujin (Ive) on the cover of harper’s bazaar, “warming up” as a Fendi ambassador

Yujin (Ive) on the cover of harper's bazaar, "warming up" as a Fendi ambassador

Following in the footsteps of juniors in the group Wonyoung, Yujin is the second member of IVE to conquer the fashion field with the title of “ambassador” for high-end brands.

Yujin (Ive) on the cover of harper’s bazaar, “warming up” as a Fendi ambassador

Winning Rookie of the Year and  Best Song was not enough for Yujin, the leader of IVE. In addition to scoring with cosmetic brands such as CLIO and L’Occitane, Yujin is now asserting her influence in the fashion field when honored to become the ambassador of the luxury brand Fendi in the Korean market.

In the latest image, female idol Yujin shows off her charming and youthful beauty in Fendi’s Spring Summer 2023 outfit. She also wears many typical Italian brand bags such as the trapezoid ISeeU or the rectangular Baguette.

Talking about the collaboration with the Italian fashion house, Yujin stated: “Really delighted to be joining the global luxury house Fendi. I like Fendi’s projects, always emphasize creativity and experimentation. I look forward to our journey together!”

Immediately after the announcement of becoming Fendi’s latest brand ambassador, Yujin immediately appeared on the cover of Harper’s Bazaar Korea February issue. The leader of IVE showed off his outstanding appearance with countless outfits and accessories from the Fendi fashion house. From see-through, soft-knit designs to the brand’s signature bags.

The fact that Yujin became the ambassador of the Fendi brand is not too surprising. In the past time, fans often caught the IVE member appearing in costumes and accessories originating from the Italian fashion house. As the newest and youngest member of the Fendi family, Yujin promises to bring the youthful energy of Gen Z to a brand with a long history and heritage.

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