Although selected by Pantone as the color of 2023, it seems that Viva Magenta (roughly translated: as burgundy) is falling behind the powerful red color in the fashion market in the first months of this year.
Sorry viva magenta but red is the dominant color in 2023
Viva Magenta (roughly translated: as burgundy) is considered to be the right color for a life full of challenges and innovation at the moment. However, from the beginning of 2023 until now, the “red virus” is spreading throughout Fashion Weeks, international catwalks, and on social networks of the most stylish people. It can be seen that the fashionistas are “crazy” because of the seductive red color, creating a “red-contaminated” effect from famous fashionistas.
No matter what happens, red will always be the most powerful, hot, and seductive color for a woman. Red is never out of date. Walking around New York Fashion Week, fashion brands seem to have grown tired of the Barbie pink that was in vogue late last year. The red color is spread from the catwalks to the nooks and crannies of the streets of the fashion capital.
Fashionistas are of course not out of this trend. It is undeniable that the bright red color has very high applicability. Most recently, fashionista Quynh Anh Shyn brought to the ELLE Beauty Awards 2023 awards a red look “from head to toe”, taking home the well-deserved Best Hair of The Year award.
The proof of this trend cannot be ignored when the performance outfit of singer Rihanna from Loewe brand at the Super Bowl 2023 stage made waves on social networks recently.
Not only stopping at clothes, the red color in bags, boots, socks, and gloves, .. also becomes a highlight for your outfit to stand out. Easily coordinated with many different materials from leather, and tweed, to silk or float, red still retains its prominent and powerful character. Whether it’s a monochromatic or multicolor combination, red plays a big role in highlighting your wardrobe.
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